Popular and successful, California Pacific Medical Center’s award ceremony needed more of the same, without seeming stale. What they got: Heart-warming video tributes with a party that left everyone smiling.
Improve Beloved Event
Make this year’s even better
A powerful, community-building ceremony
Last year’s event was perfect. Now make this year’s even better.
For the past 10 years, the California Pacific Medical Center has been hosting a popular award ceremony to honor three outstanding CPMC doctors. With heartfelt introductions by grateful patients, it’s no surprise that this ceremony was already a great success. But this event took hundreds of hours of planning; the development department needed a break. We were excited by their challenge: refresh the format without losing what was great.
We carefully reviewed all the areas that worked and the areas that could use some more punch. We landed on the idea of creating three branded videos, incorporating the insight of grateful patients and hard-working honorees. After these brief, larger-than-life presentations, the featured patients walked on stage and presented the doctors with the physical award.
Best of all, even though it ended exactly on time, it’s never really over. The client will use these videos for future campaigns.
“Time and time again, people came up and congratulated me, saying that in over 25 years of attending the awards event, this one was by far the best, most elegant, heart-felt, and perfectly timed event. Months later, I’m still receiving kudos and Kennedy Events did all the work!”
– Teresa Walsh, Senior Marketing Manager, Prudential California Realty