A New York City business awards dinner, the annual Holmes Report SABRE Awards showcases the most attention-grabbing campaigns in public relations. It’s a 21st Century take on a Mad Men awards banquet (add women and people of color, subtract the cigarettes). Pulling off this event required meticulous scripting, audio-visual rehearsals, and stage and food service magic.
At Cipriani next to Grand Central, guests were treated to:
- A digital light show that painted the room in patterns and color
- Fast-paced announcements of more than 100 award winners, all timed to keep the energy high, the mood celebratory, and the drinks and food flowing
- “Service a la Francaise” — a style of service where all dishes in a course are brought to the table at once — for more than 800 guests
- Glamorous victory photos (with trophies!) in front of a “step and repeat”