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SABRE Awards


A New York City business awards dinner, the annual Holmes Report SABRE Awards showcases the most attention-grabbing campaigns in public relations. It’s a 21st Century take on a Mad Men awards banquet (add women and people of color, subtract the cigarettes). Pulling off this event required meticulous scripting, audio-visual rehearsals, and stage and food service magic.


At Cipriani next to Grand Central, guests were treated to:

  • A digital light show that painted the room in patterns and color
  • Fast-paced announcements of more than 100 award winners, all timed to keep the energy high, the mood celebratory, and the drinks and food flowing
  • “Service a la Francaise”  —  a style of service where all dishes in a course are brought to the table at once  —  for more than 800 guests
  • Glamorous victory photos (with trophies!) in front of a “step and repeat”

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