Fusion: Real Future Fair
A Multi-City Tour (SF, NYC, LA) for an Unconventional Event
The Ask: This year-long, multi-city tour was one of our most fun, culturally progressive events. Fusion (which sadly is no longer) was a new media company offering a unique mix of smart and irreverent original reporting, lifestyle, and comedic content. Their Real Future event needed to be an equally uncommon gathering—offering both a conference element for professionals in the media sphere and a cultural moment for the public at large.
The Answer: The answer for this group was a live journalism experience in NY and LA and a festival that included a conference, live podcast recording, live music performances, a robot cocktail party, and drone wars. We built the stage to feel more like a concert than a keynote, to keep the vibe as unconventional as possible.
The Venue(s): Palace of Fine Arts, San Francisco; BRIC (Brooklyn) New York, NY; DTLA Theater, Los Angeles, CA
Photo Credit: Mitch Tobias
the deliverables
Venue management
AV management
Spatial design and creative consulting
All vendor management including catering menu selection and consultation
Staffing and volunteer coordination
Print management
Budget consulting
Load-in and strike logistics
Sponsor management
Registration
Fire permits
Power distribution
Entertainment
Unique vendor and activation sourcing, including a robot cocktail reception and drone wars
Complex entertainment riders
Green room and stage management
Stage management and technical direction
One of our favorite venues in San Francisco is the Palace of Fine Arts. With wide-open spaces and incredible statues that bookend the stage area, this space makes a statement. We used the existing architecture of giant angel statues as part of the stage design and customized the screens to frame them and create a cohesive presentation.
Interaction is key to a successful event. We love having attendees truly immerse themselves in a variety of experiences when they come to our events. We used virtual reality headsets as a way to achieve a look into the future.
Every event should have a wow factor and we help our clients discover how to fold these experiences into their program. Why not host a robot cocktail party? Let’s make it happen!
