free download
MAXIMIZING YOUR SKOs impact
Unlock the full potential of your Sales Kick-Off and provide stakeholders with a clear picture of the value an SKO brings to your organization.
DEMONSTRATE VALUE
Planning a Sales Kick-Off (SKO) can be daunting, especially when stakeholders are skeptical about the value and return on investment. You face a common yet critical challenge: How do you demonstrate that the costs involved are justified by tangible benefits? Without a clear and compelling case, stakeholders may hesitate, leading to underfunded events that fail to meet their potential.
Stakeholders often question:
Will the SKO lead to measurable sales growth?
How will this event improve employee performance and morale?
What is the return on investment compared to other initiatives?
The fear of high costs with uncertain benefits can lead to pushback, delays, or even cancellation of essential SKOs. This hesitation can stall your company’s growth and affect overall morale.
Secure Your Stakeholders' Confidence
Our guide provides a detailed roadmap for performing a thorough cost-benefit analysis, ensuring your SKO delivers compelling results that align with stakeholder expectations. This guide will equip you with the tools and insights needed to showcase the clear, measurable value of your SKO to stakeholders.
Key highlights include:
Step-by-Step Process:
Learn how to list all costs, identify and quantify both tangible and intangible benefits, and calculate net benefits.
Actionable Insights:
Utilize our insights to make informed decisions and present compelling findings to your stakeholders.
Why You Need This Guide:
Comprehensive Coverage: From venue costs and travel accommodations to speaker fees and promotional materials, we've got every aspect covered.
Tangible and Intangible Benefits: Understand how to measure not just financial returns but also improvements in employee morale, teamwork, and company culture.
Practical Tools: Access our exclusive SKO Cost-Benefit Analysis Worksheet, designed to help you weigh costs against benefits effectively.
Expert Tips:
Discover the nuances of conducting sensitivity analysis to ensure your CBA stands up to real-world variations.
success stories
“No matter how big the ship or what kind
of sea monsters might stand in the way, Kennedy Events can get you to your destination. They are solution-based kinds of people that lift the stress of live events right off your shoulders.
Cara Rose DeFabio
Economic Security Project
“When our show got popular in a hurry—
growing from a cozy neighborhood venue to a symphony hall, we realized we needed an event pro. Once we began working with Kennedy Events, it became impossible to imagine working without them.”
Douglas McGray
California Sunday Magazine
“Our nonprofit gala for 600 was a big success. I appreciated KE’s guidance, support, planning, and management every step of the way. They listened carefully to our needs and kept an eagle eye on the budget. I would not hesitate to engage them again.”
Lyn Hikida
Bridge Housing