The Formula For Nametag Success

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Over at Conferences That Work, our friend and industry expert Adrian Segar has a long diatribe as well as concise resources about what makes a nametag work.

Most events have nametags, except for the fanciest of galas and the most casual of shindigs. Nametag designs can range from useful to useless, from simple to sophisticated—and everywhere in between. Segar breaks down size, shape, content, font size, layout, and supplies. We keep this post as a handy reference when clients want help making a decision about what to do for their designs. Read Adrian’s post, Anatomy of a Name Badge here.

A sassy, sophisticated nametag, this one caught our eye recently and checks all the right boxes.

A sassy, sophisticated nametag, this one caught our eye recently and checks all the right boxes.

Like what Segar has to say? You can find him on Twitter (@ASegar), and he’s written one of our absolute favorite books on planning effective, meaningful conferences, which you can find on his site,


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Paige Buck

Paige Buck is the co-owner of Kennedy Events, a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allow our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers and multi-day conferences while keeping our eye on retention and engagement goals.


About Kennedy Events

Kennedy Events began in 2000 with one goal in mind—to produce corporate events with just as much strategy as style. Since then, Paige, Maggie, and their team have built one of the most sought after corporate event companies in San Francisco, New York, and Los Angeles.


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