CRYPTO AND BLOCKCHAIN TECHNOLOGY COMPANY |A GLOBAL LEADERS SUMMIT

The Ask

This US-based crypto and blockchain technology company, who shall remain anonymous, wanted to create a domino effect for positive change by uniting 100 executive leaders from around the world. 

The company enlisted Kennedy Events to provide intentionally curated leadership resources and to create high-impact events while convening people globally around a vision for positive transformation. This in-person event included high-impact  C-level presentations, an opportunity to connect with the local community (with an emphasis on arts and entertainment), and powerful leadership stories. While incorporating a theme that tied back to the broader company celebration, the format needed to be engaging and allow for impactful professional development opportunities.

The Answer

Placed in the crypto-currency capital of the world, Miami, Florida, high- level executives were flown in from all corners of the US and around the world including UK, Dubai, Singapore for a company-wide 10-year anniversary. to gather for more exclusive activation events in unison with the company-wide celebration of its 10-year anniversary. Tasked with managing the leadership-level private events, the dynamic duo of CD Marianne and PM Jen managed two days of programming  including a themed welcome reception, an executive meeting, and our personal favorite, a yacht party.

The strategically planned schedule was aimed at reigniting the passion of the company’s executives around a shared mission of serving the customer.

The goal of the first day was unification. We incorporated panel and leadership discussions, customer presentations, and breakout sessions; all designed to strengthen executive leadership development and build a sense of interdependence and collaboration on day one. The day began with a welcome reception and wrapped with a cruise around Miami Bay for a yacht party that included cigar rollers, a branded ice sculpture, catering, colorful Cuban dancers, and a live band.

Day two included a talk-show-style stage format with 10 leadership speakers, including the company's CEO, followed by leadership discussions and fireside chats centered around customer success. Held in a hotel ballroom, rooms were designed with air walls and carefully coordinated furniture to enable quick turnovers. Teams flipped six rooms, each with lounges for 10 guests, into three larger rooms with lounges for 40 within an hour. Outdoor activations included breakout rooms held in lounge spaces and one-on-one fireside chats designed around the pool area to inspire more comfortable, transparent conversations and additional feedback loops.