After producing a successful sales summit in San Francisco, Sales Hacker asked us to tackle a massive New York sales conference, Sales Machine, with Salesforce as a major collaborator. It has massive goals. The hosts needed it be profitable, pay off in leads, and make an impact, despite the saturated field of sales and marketing events.
We devised multiple solutions to meet these goals including:
- White-glove sponsorship management pre-event and onsite
- Found news ways to display high impact branding and signage
- Carved up 30,000 square feet of venue space into two large theaters, two green rooms, an exhibitor pavilion with fully fabricated and out-of-the-box exhibits, food service, lounging and networking.
- Badged, scanned, fueled, and entertained more than 1,200 attendees for 36 hours