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 The latest from Kennedy Events’ expert production team 

Cultivating Your Marketing Approach for Customer Trust With Julie Liu of AvePoint

On the latest episode of “Solution Seekers,” Paige Buck sits down with Julie Liu, Senior Vice President of Global Marketing at AvePoint, to discuss honing your marketing strategy to build relationships with customers. Julie shares how she’s shifted her marketing strategy during the pandemic, her tips for creating targeted ad content, and how to garner trust with your clients and team.

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Fostering Relationships and a Passion for Food

In this episode of the “Solution Seekers,” Paige Buck joins Avital Ungar, Owner and Founder of Avital: Food + Drink Experiences, to talk about cultivating relationships in the food tour industry. Avital reveals her mission, how she transformed her business amid industry changes, and how her company encourages a deeper human connection.

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Leadership Insights with Kennedy Events Co-owner and Chief Strategy Officer Paige Buck

In this episode of the “Solution Seekers,” John Corcoran sits down with Paige Buck, Partner and Chief Strategy Officer at Kennedy Events, to talk about planning Scout’s user conference on a cruise ship terminal. Paige reveals Scout’s event concept, how Kennedy Events overcame the challenges of the chosen venue space, and how Scout’s acquisition impacted their conference.

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Plan Better Events, Smart Event Tips Maggie Kennedy Plan Better Events, Smart Event Tips Maggie Kennedy

Calling the Pros: Why NPR Decided to Partner with Kennedy Events

As much as we would love to pretend that event planning is nothing but throwing glamorous parties all day, the team here at Kennedy Events knows that the devil is in the details. Sometimes the most important person in the room is the person emptying the overflowing trash can or dropping off timely snacks to your backstage crew. Creating a seamless event is dependent upon laying the groundwork first so that the visual elements can shine. Our recent collaboration with NPR and the How I Built This Summit with Guy Raz is a perfect example.

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Plan Better Events, Smart Event Tips Maggie Kennedy Plan Better Events, Smart Event Tips Maggie Kennedy

Event Spotlight: NPR and How I Built This With Guy Raz

As personal fans of NPR, we were thrilled to collaborate with them on the How I Built This Summit. When an event can both challenge our creative thinking and make the most of our management skills—from registration flow to branding, from keeping attendees fed to creating an event that guests were still talking about weeks after the last cocktail was mixed—it doesn't feel like work.

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