Elevate your talent strategy with internal events! Discover how strategic internal events can help your organization attract, recruit, and retain top talent. Our latest blog post dives into the ROI of these initiatives and why investing in your team’s engagement is a long-term game changer. Don’t let turnover costs drain your resources—learn how to create a thriving workplace culture today!

Creating a realistic corporate event budget requires thorough research, detailed planning, and flexibility. By starting with venue selection and considering all potential costs, you can develop a comprehensive budget that ensures a successful event. Whether you choose to handle the process yourself or hire an event planner, remember that early and detailed planning is the key to staying within budget.

When hosting a Sales Kick-Off (SKO), it's tempting to focus solely on attendance numbers and immediate engagement metrics. However, to truly gauge success, we must consider the broader impact on our team and organization. By measuring post-event increases in Annual Contract Value (ACV) and total sales, as well as intangible benefits like shorter sales cycles, reduced employee turnover, and improved team morale, we can appreciate the full value of our efforts. An SKO should be seen not just as an event, but as a catalyst for meaningful change, aligning and inspiring our teams to achieve collective success.

Transforming your Sales Kick-Off from a traditional, sales-focused event into a comprehensive, revenue-driving powerhouse requires a shift in strategy and mindset. By aligning your SKO with the broader Revenue Operations (RevOps) framework and emphasizing continuous improvement, you can create an event that not only energizes your team but also drives tangible business results. Embrace this new approach to foster cross-functional collaboration, set clear and measurable objectives, and address real-world challenges faced by your sales teams. By integrating frequent, smaller gatherings throughout the year, you maintain momentum, swiftly adapt to market changes, and sustain team cohesion, turning your SKO into a pivotal, game-changing event that propels your organization toward extraordinary revenue achievements.

Kennedy Events is thrilled to announce our recent certification by the Women’s Business Enterprise National Council (WBENC). This prestigious recognition marks a significant milestone in our journey, reinforcing our commitment to excellence, diversity, and empowerment in the event management industry. Our WBENC certification is a testament to our dedication to promoting diversity, fostering opportunities for women in business, and delivering exceptional event management services.

The tech industry, particularly in the Bay Area, has been a beacon of innovation, growth, and community for decades. However, recent waves of layoffs have cast a shadow over this vibrant sector, leaving employees and companies grappling with uncertainty and a shaken sense of belonging. While the immediate effects of layoffs on financial stability and job security are evident, the impact on company culture and employee morale can be profound and enduring. Amidst these challenging times, internal events emerge as a crucial lifeline, offering a means to heal, reconnect, and strengthen the community within tech companies.

Bringing the fun back into our corporate cultures this summer is more than just a chance to unwind and enjoy each other’s company; it’s a vital step towards reigniting team spirit, fostering a sense of belonging, and creating a more connected, cohesive future. Let’s make this summer a turning point, where we embrace the opportunity to reconnect, rebuild, and reenergize our teams in ways that will resonate long after the season has passed.

Even if you’re not looking to host your event in an actual ballpark, there are myriad factors that must be considered when pricing a custom event. From complex to simple, from small to large attendance goals, from cocktail receptions to multi-day experiences, your specific event needs must all be factored into the cost of your event. At Kennedy Events, we work with our clients to address every detail and create an event that's tailored to your needs.