Sales Hacker + Salesforce
Two Brands, One Event
The Ask: After working with Sales Hacker on prior Revenue Summits, we were engaged to help on a collaboration with Salesforce. This collaboration poised an interesting question: how to create an event that feels both entrepreneurial and scrappy, like Sales Hacker, while also exuding the upmarket vibe of a polished brand, like Salesforce?
The Answer: There was a lot of strategy focused around where the budget was lean and where the budget was indulgent. For example, we looked for ways to create efficiencies with catering by serving robust yet cost effective meals. We then brought in specialty high-end catering to offer that something extra which bridged the high-end feel without the VIP price tag.
This event was one of several we have worked with Sales Hacker Events. Other engagements included: Revenue Summit 2017 and 2018 in San Francisco.
The Venues: Pier 27, San Francisco; City View, San Francisco;
The Met Pavilion, New York City
Photo Credit: Orange Photography
THE DELIVERABLES
Venue management
AV management
Spatial design
All vendor management including catering menu selection and consultation
Staffing and volunteer coordination
Print management
Budget management
Drayage
Loading logistics
Sponsor management
Stage management
Speaker management
Session Scanning
Registration
Nothing says, “Grand Entrance! This way to a conference named Sales Machine!” like a giant printed cogwheel. We work closely with print partners to bring those creative visions possible.
Crowd management starts at registration. For shows over 500 guests, we urge our clients to opt for on-demand badge printing. It saves everyone a lot of time and we have great vendors to offer onsite support for a seamless registration experience.
We put a lot of thought into stage design. From assuring that the chairs aren’t too low or too soft or even just awkward to get up from, to adding greenery to warm up the look, we ensure that your stage is on-brand with your company.
