Cultivating Vulnerability and Facilitating Disruption in Video Marketing

Feb 16

featuring K’DEE Miller, Senior Video Producer, Writer and Editor at Patina pictures

K’Dee Miller is a Senior Video Producer, Writer, and Editor at Patina Pictures, a creative video production company servicing prominent technology companies and nonprofits. In her role, she works with founders and executives in marketing, HR, and events by spearheading projects ranging from $5K to $50K. K’Dee has 10 years of experience creating video content for technology companies such as DocuSign, Adobe, and Microsoft. With experience as a video creator, she has also served as director and writer for numerous projects.

Here’s a glimpse of what you’ll learn:

K’Dee Miller talks about Patina Pictures’ origin story and ideal clients
How K’Dee fosters trust on set
Patina Pictures’ video production process for clients
K’Dee’s leadership inspiration
What does disruption mean in video marketing?
The value in displaying vulnerability and authenticity in video marketing campaigns
How Patina Pictures demonstrates its values

In this episode…

The marketing industry has experienced a fundamental shift during the last few years. Remote and hybrid work has largely replaced in-person events, causing more and more people to withdraw from society. So how can you adapt your marketing approach to conform to this rapidly changing market?

Instead of producing content to divert attention from the pandemic’s aftermath, K’Dee Miller encourages marketers to acknowledge the hardships, discomfort, and vulnerability. In video marketing, this means embracing your environment and displaying authentic experiences. Often, clients are hesitant to present themselves in video conferences due to the level of transparency it entails. You can foster trust and encouragement by producing videos that demonstrate the realities of today’s business landscape.

In this episode, Paige Buck hosts K’Dee Miller, Senior Video Producer, Writer, and Editor at Patina Pictures, to talk about adapting video marketing to a shifting landscape. K’Dee explains how she fosters trust on set, Patina Pictures' video production process for clients, and the true meaning of disruption in video marketing.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Kennedy Events.

Kennedy Events creates stress-free conferences and events, providing expert management and design for all your corporate event needs — from in-person to hybrid and virtual events.

To learn more about our services, visit our website at www.kennedyevents.com and schedule a consultation today to find out how we can guide you in making your event successful.

Transcript

Below is an AI-generated transcript, full of all sorts of amusing foibles and mistranslations. Take it with a grain of salt!

Intro 0:04

Welcome to the Kennedy Events Podcast where we feature top marketing, communications, and future of work leaders and share their biggest takeaways and insights. We love these conversations and hope you will too. Let's get started.

Paige Buck 0:23

Welcome to the Kennedy Events Podcast. I'm your host Paige Buck. past guests here include Pam Perez of the chase center, John Silva of Culinary Eye and Elaine Honig of Studio 4forty. Today I'm talking with K'Dee Miller, the founder and managing director of Patina Pictures, a boutique production company that specializes in creating videos for the tech sector. She is a multifaceted storyteller who started her career as an actor in New York City, before moving to Los Angeles to pursue film and video production. And as a video producer, she's created content for some of today's most prominent technology companies, such as DocuSign, RingCentral, Adobe, Microsoft, Qualcomm, Citrix, Wunderlist Udemy, as well as bay area nonprofits like Hamilton families, team for tech and Annie cannon. Before I dive in with K'Dee, today's episode is brought to you by Kennedy Events. Kennedy Events produces stress free conferences and events providing expert management and design for all your corporate event needs. From in person to hybrid and virtual. You can learn more about us at Kennedyevents.com. Hi, K'Dee. Glad to have you here.

K'Dee Miller 1:38

Hi, Paige. Good to be here.

Paige Buck 1:40

Hi. All right, let's start by I'm going to ask you to tell me a little bit about what a dream client looks like for you and Patina Pictures.

K'Dee Miller 1:49

Oh, that's such a funny little question. Because I think I would have had a different answer maybe about five years ago. And now I will say after post pandemic, I don't know if everything's changed for everybody for that specifically for me it has. And right now, I only have my clienteles only dream clients. And it's just the people I really want to work for people I really that challenge me, the people that, you know, are transparent and authentic and how they do business, where we have a bit of a camaraderie. And those are the only list of Ross the roster on my list right now that that is it. I actually moved through a bit of a purging when I just was like for clients that are just a little who have no boundaries. I think after these last, like surviving these last two to three years, I was like, Okay, this is it. So I would say every single client on my roster right now is just a dream in their own little way. i We my team and I specifically love doing what I do and love this craft. So anytime that we get to actually do it and get paid for it is kind of a dream. And then to boot, you work with cool people that are doing interesting things and that you get to tell interesting stories throughout the entire time. It's all a very good career.

Paige Buck 3:11

Love that. I love that. So tell me how Patina Pictures got started and how what's the story behind the name.

K'Dee Miller 3:21

So Patina Pictures actually got started. I spent the first sort of career portion of my life in New York City. And I was an actor there for about six years. And then I ended up moving to Los Angeles with the idea of I was going to pursue acting in LA, get some film credits under my belt, and then go back to New York and be able to actually get the roles that I really wanted to because at that time they were giving, I was constantly up against Claire Danes. And she was obviously taking every single role. And so I was like, well, I'll move to LA, I'll get some film credits. I'll come back to New York, of course, I like moved to LA and then never went back. And actually, quickly thereafter flipped from acting to producing. I think what I really love in this career and in this craft, I've realized is like the rehearsal aspect of it, and they're trying new things, which in New York is a theatre actor, you got that all the time. And so you're constantly in this like little incubator of one month or two months in rehearsal before you went live. When you were a film actor or TV actor, and specifically for the roles that I got, you were literally there and you got on set and you're like, Okay, go and you've got your three lines, and they're like caught and that's it and you moved on. So there was zero rehearsal period, I felt like that whole creative aspect of it was completely taken away and I quickly found producing and so producing for me, is it's literally almost all production and all or all rehearsal period, like it's this whole huge period of time where you're in pre production and you're putting all the pieces together and It's super creative. And you're talking to all the different creative folks and trying to make a really great sandbox to where we can all create at our best. And then you have, like, you know, a small period of production that you move on. So it's literally all rehearsal period. So I got very involved in producing right, as soon as I moved to Los Angeles, and I got my first feature film. And it was, we had the life story rights to Matt Hamill, who was the UFC fighter who was deaf. And we traveled around UFC of all things, Ultimate Fighting champion if you don't know what that means. And so we traveled around a lot with that. And we created a film called The hammer. And that was my first feature film. And in the creation of that, and into development, the development aspect, I found my first investor, and he was the first investor in the film. He read the script, and he was like, yeah, he's like, I really like it's got Patina. And I was like, Oh, that's interesting. I've never heard that being said. And then I looked at Patina, and it's, you know, it's got like, a little grit, a little story. You know, there's a little character underneath everything. And I really liked that. So that is how I found that's when I got the production company, and I named it Patina Pictures, meaning that, you know, they we tell stories with a little character, a little grit, it's usually involved in telling some finding the soul of something, and that kind of stuck. And so that's how Patina Pictures started.

Paige Buck 6:33

I like how you just hit on soul as a component of it, because what I was thinking is that Patina makes you feel like something has aged but not, but in like a way that is greatly improves it and beautifies it. Oh, totally. Yeah. Wow. I also think as you're describing how you got started and what goes into production, there's so much that folks in our industry, in event production, don't understand and appreciate about your industry. And the what, what is required in order to allow something to have Patina, like, all of the pieces you're talking about. We're just like, can you just get in here and shoot this? And then give me something that looks good? Thanks. Yeah, I think we can really take for granted, what's underneath and behind that.

K'Dee Miller 7:33

Yeah, it's definitely a skill set in order to get that out. And it takes trust on all different sides.

Paige Buck 7:42

Yeah, yeah, well, and you and your team seem to have a net, a knack for instilling trust in your subject. And in with your clients. I mean, with your clients that can come you know, offline, and in, you know, planning meetings, but then you were there with the air quotes, talent, the CEO, who's, you know, being recorded for that video, or the recipient of the award, and they're just meeting you. It seems like something you do naturally. But I imagine you've honed that over time.

K'Dee Miller 8:16

Well, I grew up in a family run business were from a very early age, we had eight strangers living with us every week. And my job was the hostess, my mom was, was the cook, my dad was sort of the pilot, and the main fishing guide, and my brother helped fishing guide to it was a fishing business in Alaska. And I will attribute all of my producing skill to that. So the reason that I just grew up in this situation where there was always some sort of stranger that you need to you needed to make feel at home, and that they were part of the family, and that you, you know, made sure that sort of their every need was met even before they knew their need. And you made them feel super comfortable. And I feel like that's what I do. For my sets, for sure. And it's something that I really put a lot of time and effort into it. And I actually also really have sidebar conversations with my crew. Even the ones that, you know, video crew can kind of come in and be day players. And so even the ones that I don't work with all the time, and they're not very familiar with how my sets work, I will give them a prep conversation beforehand. Because it is very important to me that people are really understand how delicate that situation can be. When you have three cameras on somebody and a whole bunch of lights. It can make people feel really nervous. And I think the people behind the camera can take that for granted and forget about that and be you know, on their phone or not the super respectful in that situation. And those are my huge pet peeves and so I make sure that that doesn't happen. And so we are all Little Bear to support the person in front of the camera and make sure that they feel comfortable to say what they want and be who they are.

Paige Buck 10:07

Wow. Yeah. And I love the there's a way in which you're supporting somebody who is nervous in front of the camera with your presence behind the camera, and I've experienced that firsthand. And then I've also watched you from the sidelines. And yeah, it's just incredible. And so I'm curious how you would define what sort of video production is Patina Pictures? sweetspot? Mmm hmm.

K'Dee Miller 10:38

So I would actually say I've heard this, I've heard this a few times before, and I don't know if it's a great thing to actually attach to Patina, but I'm gonna say it anyway, that we are really specialize in the dental floss videos, and the videos that what does that mean? The videos that you need, like a lot of and that need to be consistent in order to make your presence known to your audience, for your customers, where I'm really good. And our my team is also really good at being strategic in terms of planning and saying, Okay, this is not like for those videos, where it's like, you're going to be in the Super Bowl, or it's going to be you know, front and center and all of your campaigns and they're huge, and you're looking to like disrupt the industry and do something really huge. For those videos, I will say like, I'd love to do them, and totally capable of doing them. But you might put your dollar towards hiring a really large marketing agency and then spending the money to do that. Whereas you can only do that, maybe once unless you're a huge company or twice a year. All the other videos that you need to get done, which also need to look very good and branded, and be super professional. The slew of videos, though, that's my sweet spot. So it is really coming in being strategic and saying, Okay, what are you rolling out in q1, q2, q3 q4, how can we like bulk our production together, get as many sounds as possible and get as many people as possible while you're at this specific event, so then we can roll out these different videos throughout the year. I mean, that is my sweet spot, being part of a team and part of the marketing team and being beta team player in that in that strategy session to figure out, okay, you need X amount of assets, and you've got this amount of budget, like, let's, let's be strategic, and figure out how I can do that for you. That is really the sweet spot.

Paige Buck 12:38

It sounds to me like you are often having to guide that conversation, helping the client uncover what they are really looking for, like they know they need video, and they need they know they need a dozen of them. But or more. But that but helping them hone in on what's going to make that a win for them. You have to ask the smart questions to help them figure that out for themselves.

K'Dee Miller 13:06

Definitely. And I tend to for a new client ask those questions, but they're pretty, you know, for the new clients are pretty much like, Okay, we have this solve right now we have this project that we're thinking about and like, let's not think too far in advance, like, just get this one done. But I will plant those questions. And for the most part, most of my clients come back and then they're like, oh, yeah, you were talking about this one thing, like, let's do that now. And it's like, Great, okay, so that those strategy conversations, you know, they happen a few eventually they do happen, but I've worked for at this point, I've worked with most of my clients for like going on. I mean, two years is the is the youngest client I have. Mine is going on 10 to 12. You know, and I've, I've worked with a lot of them, wherever they are, it's amazing.

Paige Buck 13:55

That is amazing. I'm curious in those relationships, if there are folks you particularly admire whose marketing or leadership or you know, style or strategy is really impressive you

K'Dee Miller 14:16

I, I would say yes, I'm not gonna name names on this. No, no, no, no. I will say yes, there have been some people that I've followed from as they moved to different companies and they've been lucky enough to where they brought me along. That I really do admire how they go in and make the marketing their own in some way. I really do admire that. I will also say there's I'm working with one client specifically right now that you know, disrupting is such a huge hot word in the tech industry, but it's the first time where I'm like, Oh no, you are actually disrupting this which is actually cool to see, it's not just a buzzword for him. Um, and it's made me sort of think about, you know, like, I can't really look at the breadth of videos that they've done in the past and their brand guidelines, and I can't really look at that and be like, okay, yes, I totally see what you need in this world. He's actually asking me to completely shake it up. And that is amazing. It's an amazing opportunity, and really has made me think outside of the box in terms of my storytelling. And so that's really cool. I mean, I think I go back to the, I really have built my company on, maybe not so much the product, although the product speaks for itself, but the, the process and the people. And so I would say I get really inspired by the people no matter what they're doing, even if it's something that I don't quite understand, if they're, if they're great people to work with. And also the process in general, the the process of trying to solve these issues. I mean, personally, I am not a tech person. Like I definitely grew up in Alaska without TV for the first like, eight years of my life, I did not have technology, the fact that I ended up in the tech sector, and I'm constantly being plopped in and trying to figure out what all these tech terms are, and how to best come to the heart of that story is me. I think that's why I have to sit there and really ask them so many questions, and really figure out like, okay, how am I going to tell this story correctly, and really hit on it, have to learn about their stories in general? I

Paige Buck 16:35

wonder if that isn't like a secret superpower that was secret, even from you, like, your advantage of, you know, like, fresh new eyes, not like I better pretend I know what this is just like, well, I can't, I'm gonna have to ask a lot of questions. For sure.

K'Dee Miller 16:53

Yeah, you can't take anything for granted. starting from square one all the time.

Paige Buck 17:00

I wonder too, with your client, you mentioned who's who really is being disruptive and their respective industry, if that's asking you to move into a more like constant state of discomfort with even like, what story you'll be telling and how you don't know, create a sense of discomfort? And isn't that what disruption does to us?

K'Dee Miller 17:25

Yes, I think this is a larger. Yeah, this is a larger topic. This is where I think the I mean, I think video has been on the forefront for a while in terms of content development, like video is huge. It's a huge topic, I currently going through a big change. And I mean, I think from the pandemic, it was all like, just push things out, and get them done and kind of a lot of bandaid things, but still stay in front of your audience. And just try and do as much as humanly possible. And then we are now in this situation. And I liken it to I have studied sort of film, because I've done film in my past. And I've tried to figure out what the markets want and what the audiences want, when you're going to create this huge asset that's not actually going to go to market for another three years. So you're trying to guess like what they're going to want. And so I've studied film and history, and history tends to repeat itself. And after the Great Depression, there were certain lots of films that were coming out during the Great Depression. And then after, it was a very specific kind of film, it was very much of a shift. And I feel like we are we were already there. Like during the pandemic, we had a whole bunch of sensationalism. And like, we were all kind of gearing towards that escapism, you know, all those big big things, big marketing. And then afterwards, we are right now like, hey, no more BS, please talk to me like a person. You know, like, I just want to cut to the heart of the story. I don't have too much time. And I don't want to give you too much time. So like, let's cut to the chase. And I think it's really quite for it's quite uncomfortable. So I am in. I am in some events right now, now that events are coming back. My clients are kind of hesitant to bring cameras into the show. They want to make sure that we capture you know, whatever's on stage in some sort of way. But pre pandemic, we were always in a room capturing customer testimonials on the audience floor capturing the audience like off the cuff. We were always kind of there it present. Now, I'm having lots of conversations with my clients that are really hesitant, like, well, we're asking them to come into a room together. Like we don't want to put them in front of camera. And I understand that and there's a delicate balance but for this specific client who really wants to disrupt things he's not doing it just to disrupt He's doing it because he personally like inside of himself as a bit of a disrupter. And he's actually such an introvert. And it was such a conversation of saying, Okay, you are taking on this huge role. He was did not want to be the face of it, but he understands the sort of has to be. And so he's coming to the table and coming in front of the cameras, being so authentic, and so much himself, that it is going to disruption no matter what. And I think that's where we are in this in the video world right now, with marketing. It's like, I know, we're all trying to pretend like we are three years ago that we're back to normal, but nothing's back to normal, like we've all been through it. Those leaders who can speak to that, and then and then move on and do what they need to do. But really speak to that in a way that you grab our attention, are the leaders that we're going to listen to right now. So that's my long answer.

Paige Buck 20:52

Yeah, you're answering or you're getting at a question that I realized, you know, in my mind was rather Pat, like, I was gonna ask a question about the future of content marketing, it's all video, right? Whether it's social media, like we've moved from, you know, from pictures to video 100%, that was pre COVID. In your in your great, like, recent history lesson there. We were already there. But so I was going to ask this question about that, and how you forecast the future. But you're, you're describing this moment of change, and a without, and I noticed that in all of that description, you didn't say authentic? Which is that ridiculous buzzword of like, just be authentic? Like, well, you're asking that of someone who must be being inauthentic in the moment. But I wonder if what you're describing is something more like a vulnerability, but with like real Clarion directness?

K'Dee Miller 21:57

Totally is the ability to be okay with showing, like people behind the curtain?

Paige Buck 22:01

Hmm. Yeah. And how do you imagine, in this instance, you're talking about like a founder, leader, but when folks are creating content that does feature clients, or, or, you know, speakers on the stage of their event? How do you, how might you help them get at that more essential thing, it sounds like you think we'll be we'll all be wanting in video in the future?

K'Dee Miller 22:33

Well, in terms of, to be honest, anybody that has to be in front of my camera, it's, we're trying to get at this. And I will say, we don't really have to fight for that. I mean, as long because at this point, everybody's working from home. So I used to, we used to do a lot of customer testimonials, we still sort of do a lot of customer testimonials, but they look very different now that we can't go to a customer site, or we go to a customer site, and you know, like the space is completely empty, and everybody's working from home. So we have to completely rethink what that B roll looks like. Um, I will say, you know, a lot of people are like, Oh, I'll go into the office, and they're like, Sure, we'll shoot that. And I have to ask them, like, we can come to you, like, we're all working from home, like, do you know, like, we're, you can, that your set is authentic, if you want to use that, behind the curtain enough, you know, like, just allowing us into your space. And I mean, you see that from the bigger up. So I mean, Oprah allow us into our space all the time. Of course, it's absolutely decorated. But all during the pandemic, we were getting these crazy access to these, like, really big, big people. And you know, we were right, in their living room or in their bedroom. Or in their garage.

Paige Buck 23:48

Yeah. And I suspect we've not just become accustomed to it. But when we see something other than that, now we're like, ooh, that doesn't, that doesn't seem real.

K'Dee Miller 23:57

No, it's like, where are you right now? What kind of Yeah, weird background do you have? So I think we were shying away from that because we're like, always apologizing, oh, sorry. I'm like in my closet. At this point, we just need to say this is the world. So you're, you're aware for the fact that we're showing up to where you are, it gives you so much kudos, you just have to like then be okay with, you know, further going on beyond that, beyond that curtain and showing us who you actually are in the space that you are right now. So I think the whole you know, my whole conversation with clients at this point, especially when I get the script and it seems like they're pretending like nothing happened and just writing copy like they did three years ago. I will definitely urge them to get a little bit deeper and and really, you know, really talk about what's going on and what just happened. And then they always like talk about well, you know, like okay, but then they will be evergreen enough. And that is true. Because I do think we, you know, we're in this element of like, we're just getting out and doing these new things, everybody's gonna start talking about this kind of stuff, which is great. And then suddenly, it will become a moot point, and it won't be evergreen enough. And so what I tell my clients is like, hey, and especially, you know, for those events, folks, when they are, you know, delivering their keynote or, or whatever they're doing that we're going to capture, like, talk about it, have a moment in the beginning, or in the middle of your speech, or at the end, like have something that can easily be taken out. And then we can repurpose an evergreen video without that little bit. But definitely have a moment where you really speak from the heart, about what is going on currently, and really bring your audience in. Because I have, like, I know, for a fact, the entire audience is feeling very similar. And just the moment you hook them with the reality of what we've all just been through is the moment you have them for the end of the video.

Paige Buck 26:00

Amazing. I mean, and you're giving me an AHA about our industry, which is I think that there is a sense of cognitive, at least I know, there is for me, and I'm producing the events, a sense of cognitive dissonance when you're in a space now with hundreds of people watching a presentation, and it feels a little otherworldly, because it is so different from our experience over the last few years, for sure. And so we see clients, trying to put their finger on this as well, and landing on a desire for creature comforts, a desire for casual a desire, you know, certainly for something that feels really genuine. But I think you're, you're giving me an idea about inviting in a level of like, yeah, what comes to mind is warmth and comfort but vulnerability, vulnerability, right? We're asking you to, you know, travel a distance, spend a lot of time in a space and setting aside, you know, or, or presupposing, that the health conditions are right for us all to be present in the space like that together, then you're, you're here, you're in, you're invested. But as the day goes on, you're like, really easily exhausted by the experience, and how do we acknowledge and accommodate that? For sure. Yeah. And I do think those folks and those leaders and like, who can really speak to that and hone that in an authentic way, which is probably why it's become such a buzzword. We'll be the people that we follow. Absolutely, absolutely. It's certainly the space and that I want to spend time and the people I want to be listening to. And sure there are there is a counter narrative to this. That is let's just pretend it never happened. Those are the same folks who were like, Let's get everyone back in the office. Yep. You know, enough of this already. But it's, it's real for everyone else. So to pull up from this for a moment, I'm really curious. I feel like you've threaded them throughout, especially starting even with our, you know, who, who are your dream clients? But what are some of your company's values? And how do you how do those come through when you're working with a client?

K'Dee Miller 28:27

Oh, I was actually going to, um, funny. Those values, like I have them on my website. And I was actually I would remind myself, like, Oh, before you talk to pays, you should look and remember what your values. And it's, I feel like it's what I never did. And I forgot, you know, when you kind of step out, and you're like, Okay, I need to write my values on my website, and you've like, put these things down. And then at the end, like now that I think about it, I'm like, I don't even know if those were actually my values. I will say, from now. I mean, I've been in this now 15 years, which is crazy. What I, what I, what I really value, and what I'm really proud of it for my company, is the constant desire to learn, and create and be curious. And that is the people that I have brought in and that are my team. This is definitely our day job, and we love it. But we're always creating things on the side. And that's how we're learning from other people. And we learn from each other and like we all test out new technology. And then we're like, Well, how have you seen this? It's, it's a constant evolution, no project is ever the same. And mainly, I'm working with the same people but mainly it's because my DP just tried a different camera. And now we're all gonna like geek out on this. And so it's such a huge evolution and I will say that is a huge value just to be constantly curious, in terms of how you solve for a product for us, a project or a solver, you know, come up with a solution for a problem. So that is definitely one of them. I would say a value at this point, for sure is the me being transparent in how I do business. And I think, I think for a long time, I thought I would have to be doing marketing videos. So I should be good at marketing, I should be good at selling things, I finally have hit a certain point in my career where I'm just like, You know what, I'm not really good at that. I'm very good at creating things. And I'm a little bit of an introvert, and I'm not a really good salesperson. And how I'm going to counterbalance that is, what you get is, you know, like, what you see is what you get, like when I put the budget down, I'm going to hit here to it, I'm going to be super transparent if we're going over it. And I'm going to hold everybody to the line, but like I'm not going to, I can't be asked my way through that. And I'm not really a great like super, super sales person. So I do find that I that that has actually worked now that I finally labeled it and was like, okay, my clients actually really appreciate that aspect. And that's what I bring to the table throughout the entire time is sort of transparency and business.

Paige Buck 31:19

Yeah, well, and I think we introverts are sort of trying to apologize for our introversion. I'm getting real comfortable alongside you there with like, naming it to yourself and, and the qualities that means you possess and I was so cheered at a recent business event where a panelist said something really similar. She's like, I don't know, I'm supposed to build my business on word of mouth. But I'm an introvert and you tell me I have to go to events and network and you will find me in the bathroom? Yeah. Exactly. Like, oh, and then I have like, met people and made friends in the bathroom. That's me. Yeah. And yeah, it's really nice as you grow and evolve to, like, get comfortable with letting people see that.

K'Dee Miller 32:08

Absolutely. Yeah. And I do think and I do think at a certain point, thankfully, I'm not starting out anymore. So I don't have to, like really sell myself too much. And then the products start selling themselves. So you know, so I mean, thankfully, at this point, I can just send them a whole bunch of videos and be like, you know, do you want something like this? And the product will actually sell itself?

Paige Buck 32:30

Don't then you're not the person for them. And they're not the client for you? For sure. For sure. Yeah, that anything else you want to share with our audience about Patina Pictures?

K'Dee Miller 32:43

I don't think so, I would say just in terms of where we're heading right now, and just because I have been so actively involved in the conversations with my clients about events, since they are now coming back. And I do totally understand the hesitation of not asking clients to be in front of camera, I too, I totally get that. But I will say like, because we are not gathering very much anymore. And because people are like working from their homes, and it's such a hybrid world, the these events that you that people are putting together are such a rare opportunity to have so many different people kind of come together. That it's just seems to me, it's like such a missed opportunity not to go this the the X extra add and just ask even just a handful of your customers or a handful of those folks to get in front of camera and say something. And even though it might have to be like a complete, you know, white glove scenario, and we are on complete best behavior and make it as as seamless and as easy and humanly as human as possible. I think though getting those sound bites are really important right now. And and getting back into that world of being able to create that content is really important. Especially because we're getting kind of tired, visually tired of seeing the content that we're able to create at this point, which is, which is a lot of remote stuff. You know, a lot of presentations are getting very tired of that. So

Paige Buck 34:24

that makes me think that that a real opportunity there is also to show dialogue, like look to people standing within three feet of one another beautiful thing. It doesn't make us cringe any longer. We're like, yes, I want to be there too. And I think it's useful perhaps for folks to remember when thinking about the I don't know the stress of that ask of asking the client to do one more thing and step out side of the of the space and their comfort zone to record something like that is how much people love to be asked. True. Yeah, they really like an opportunity to give back if they believe in what you know, and what they've been provided? And And presumably, those are the folks you're asking.

K'Dee Miller 35:09

Yes. Yeah. surprised how many people want to say yes. So,

Paige Buck 35:15

yes, I think you would be and then and then it's, it's kind of boys, you are both bolsters you in turn.

K'Dee Miller 35:23

And I will also say, because now employees are coming together, it's also great to like turn the camera on to your, your employees as well. And, you know, capture those like culture videos, and, you know, sort of HR videos that you might need, or any sort of internal bolster video, because we're not seeing our colleagues on a day to day basis anymore. So we have to record those guys as well.

Paige Buck 35:48

Oh, 100%. I feel like that has exploded during this time. And it's exploded, in some cases into like, whole new divisions and lines of work, just capturing moments between or, you know, or individual testimonials from peers, so you can get a sense of your colleagues and your workspace. Absolutely. Yeah. All right. So, last question. I'm curious about someone you admire in this in this field in this profession.

K'Dee Miller 36:20

Well, my, you know, my roots are in film, long form content. So I will say somebody that I admire, or the world that she's created, is not in marketing whatsoever, but sort of Reese Witherspoon, hello, sunshine. And that is a definitely somebody that I want to work with and create content for one day. I love the fact that she finds her stories from books and from you know, long form, stuff like that, and then turns them into content. And then she's just so savvy and also like placing herself in the world of shopping and all sorts of things. So that is somebody where she's got a real marketing eye or she's got people that work around her that's got real marketing I and she's known how to really hone in on that. So So that's somebody who's creating a production company that I very much admire.

Paige Buck 37:17

Yeah, that's what a great what a great one to name and to see it to like notice the brand that I You're gonna make me go back in and, and look at her work and Great job working in two of our favorite 90s and early art stars, Claire Danes and Reese Witherspoon. Yeah. Get that in all my podcasts at all. I'm dating myself for sure. And me. Lot, thank you so much. We I've had such pleasure talking to you. This is a K'Dee Miller, Senior video producer of Patina Pictures Thank you, K'Dee.

K'Dee Miller 37:54

Thank you, Paige.

Outro 38:00

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PAIGE BUCK

Paige Buck is the co-owner of Kennedy Events, a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allows our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers, and multi-day conferences while keeping our eye on retention and engagement goals.

About Kennedy Events

Kennedy Events began with one goal in mind—to produce high-level corporate events with just as much strategy as style. Maggie founded the company in 2000, found her match in Paige, and in 2011 the two became official partners. Since then, these two resourceful and brilliant creatives have pooled their strengths to build one one of the most the most sought after corporate event companies in San Francisco, New York, and Los Angeles.