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 The latest from Kennedy Events’ expert production team 

Innovative Fundraising for a Mission-based Organization

In this episode of “Solution Seekers,” Paige Buck sits down with Elaine Honig, Founder and CEO of STUDIO 4Forty, to discuss how she executes customized events to sustain value. Elaine shares her strategic fundraising process for clients, common mistakes clients make when planning events, and how she transformed challenges into unique opportunities.

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Busting Event Planning Myths: Why Your Planner Can’t Ballpark your Costs Upfront

Even if you’re not looking to host your event in an actual ballpark, there are myriad factors that must be considered when pricing a custom event. From complex to simple, from small to large attendance goals, from cocktail receptions to multi-day experiences, your specific event needs must all be factored into the cost of your event. At Kennedy Events, we work with our clients to address every detail and create an event that's tailored to your needs.

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Partnerships, Learning, and Growth: Insights From Paige Buck and Maggie Kennedy

In this episode of “Solution Seekers,” John Corcoran of Rise25 interviews Paige Buck and Maggie Kennedy about building a business relationship for organic growth. Together, they share the importance of partnerships in event planning, their strategies for overcoming event challenges, and how they leverage expertise and talents to maximize their business performance.

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The Fundraising Courtship: Strong Relationships and Engaging Events as the Bedrock of Any Nonprofit

In this episode of “Solution Seekers” with host Paige Buck, listen in on a constructive conversation between peers in the nonprofit space with guest Susan Jacobson, co-founder and CEO of the nonprofit consulting firm Glavin Jacobson. Susan talks about all things in nonprofit success.

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Cultivating Your Marketing Approach for Customer Trust With Julie Liu of AvePoint

On the latest episode of “Solution Seekers,” Paige Buck sits down with Julie Liu, Senior Vice President of Global Marketing at AvePoint, to discuss honing your marketing strategy to build relationships with customers. Julie shares how she’s shifted her marketing strategy during the pandemic, her tips for creating targeted ad content, and how to garner trust with your clients and team.

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Fostering Relationships and a Passion for Food

In this episode of the “Solution Seekers,” Paige Buck joins Avital Ungar, Owner and Founder of Avital: Food + Drink Experiences, to talk about cultivating relationships in the food tour industry. Avital reveals her mission, how she transformed her business amid industry changes, and how her company encourages a deeper human connection.

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Leadership Insights with Kennedy Events Co-owner and Chief Strategy Officer Paige Buck

In this episode of the “Solution Seekers,” John Corcoran sits down with Paige Buck, Partner and Chief Strategy Officer at Kennedy Events, to talk about planning Scout’s user conference on a cruise ship terminal. Paige reveals Scout’s event concept, how Kennedy Events overcame the challenges of the chosen venue space, and how Scout’s acquisition impacted their conference.

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Building Relationships in the Hospitality Industry With John Silva of Always Fishing Hospitality Group

On this episode of “Solution Seekers,” Paige Buck talks with John Silva, President of Always Fishing Hospitality Group, about transforming your business for a memorable customer experience. John shares his experience building relationships with his employees and clients, his innovative brand concepts, and his tips for creating interactive dining experiences.

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How To Generate a Successful Path to Self-Discovery

In this episode of “Solution Seekers,” Paige Buck talks with Russell Benaroya, co-founder and partner at Stride, about reaching self-discovery in entrepreneurship. Russell shares his coaching strategy for identifying your core principles, the foundations of self-discovery, and how Stride teaches conscious leadership.

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Team Introductions: Meet Event Planner Mariana

Meet Event Planner Mariana Fernandez. She joined the KE team as our first Event Admin, working her magic both behind the scenes and with our clients. We were so impressed by her efforts to improve our client onboarding experience and her desire to learn and grow professionally that it wasn’t long before she was promoted to Event Planner.

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Retention Events: The Most Effective Strategies to Engage Adult Learners

Adults come to your event with high expectations, an existing knowledge base, and fixed ideas about what does and does not work. When creating learning and retention events, it’s imperative that your event sessions inspire attendees, change their mindsets, and drive performance. While there are multiple methodologies to make this happen, creating an effective learning experience for adult learners can often feel like taking a shot in the dark. Learn how to gain the attention of your customers with these four proven strategies.

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Building Culture with Bay Alarm

Internal events are an investment in your overall culture, providing a valuable opportunity for you to show where your priorities lie—with your people—and that you have a vision for more than just the month ahead. For Bay Alarm, the challenge was taking the tight-knit, family-like culture within the company and translating it to the virtual realm without losing the sense of connection the company has intentionally cultivated. Businesses like Bay Alarm realize the immense importance of company-wide gatherings for the development of an organization’s culture and future. Here are the key strategies we used to structure their successful internal agenda.

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Keep the Spark Alive: Scout Leans Into Fun

With such a unique waterfront space and a lively crowd, there are so many details to share about the SPARK Conference at Pier 27 in San Francisco, Calif. As large corporate event planners, a client who wants to blend creativity with real business is a dream come true. We’ve previously shared a few of the elements that made this event such a success. Now we’re going to dive a little deeper into what made the SPARK Conference such a smashing success with the 700+ attendees who joined us for two days on the Bay.

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Team Introductions: Meet Partner and Chief Strategy Officer Paige

Paige Buck is the quick-witted, detailed, and incredibly savvy co-owner of Kennedy Events. She made her mark in the Bay Area nonprofit and tech scene with her mad logistical and fundraising skills before teaming up with Maggie as Partner and Chief Strategy Officer to create the Kennedy Events you see today.

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Book Now: The First Steps Toward a Successful Corporate Event

Are you planning an event for the fall season? Look to book now. We’re bracing ourselves for a big comeback this fall and the floodgates have already opened. In-person events were canceled left and right over the past couple of years and now both clients and attendees alike are eager to return and make up for lost time. In fact, many venues are already at capacity for the coming season.

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Real-World Strategies to Solve Marketing, Sales, and Business Development Challenges with Lael Sturm of LPSS Digital Marketing

Finding unique insights and tools that allow your organization to grow and scale can be a daunting task. There are companies that know how to monetize, particularly through online marketing — but where can you find them? In this episode, Paige Buck sits down with Lael Sturm, the Founder and General Manager at LPSS Digital Marketing, to discuss top tips for adding value to your business. Tune in to learn real-world tactics that will solve your business challenges.

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Why Your 2019 Event Budget Won’t Cut It In 2022

With inflation rising, supply chain challenges continuing, travel costs increasing, and salaries ballooning for top talent, things are getting more expensive on all fronts. When it comes to live, in-person events, we are seeing a 20% increase across the board and we are cautioning our clients to plan for that increase; even before layering in the cost of hybrid technology, more facilitated community building, and flying in a now remotely dispersed workforce. Kennedy Events is armed from the beginning with a new-reality budget to make sure there are no surprises around the corner.

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Four Lessons to Carry Back to Live Events

We are going to gather—in person—again! The live events industry is poised for a comeback, and while there’s no doubt that the road back to in-person events will be uncharted territory for many organizers; paved with puzzling new obstacles like fluctuating health and safety regulations. The key to navigating the uncertainty is acknowledging possible challenges in advance and adopting a community-first approach to planning and building connections between your attendees and your organization.

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The Future of Work: Why Company Offsites Help With Employee Retention and Development

Company-sponsored social events have always been an important predictor of how high employees assess culture and their desire to stay. Intentional work-sponsored events will become even more important in the coming years. With limited social gatherings during the pandemic and a future that’s leaning toward hybrid work, leaders will need to be more conscious about structuring events to build team cohesion and culture in order to retain top talent. We know the alternative can leave you overwhelmed, stretched thin, and focused on securing a new workforce rather than your bottom line. Find out how you can make the case to secure the necessary budget for your next internal event!

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