THE EVOLUTION OF EXPERIENTIAL MARKETING

Sep 19

Featuring Arleen Van Londen, Founder of Diamond Street Live

Arleen Van Londen is founder of Diamond Street Live. She is an Experiential Event Producer, Moment Curator, and B2C expert…and she is BORN to network. Live experiences are in her DNA and she is the budget keeper of Multi-million dollar budgets.

Here’s a glimpse of what you’ll learn:

How Arleen’s journey in hospitality led her to experiential event production and her passion for curating live moments.
The power of brand activations and customization in creating memorable, immersive experiences at festivals and events.
Navigating high-pressure event logistics, including managing celebrity attendance during the Paris Olympics amidst unexpected challenges.
The importance of kindness, transparency, and humor in fostering teamwork and success in event production.
Arleen’s belief in the intersection of art, music, and experiential marketing, is inspired by creative icons like Virgil Abloh.

In this episode…

Arleen Van Londen, founder of Diamond Street Live, brings over two decades of experience in the world of experiential event production, specializing in brand activations and creating immersive, memorable experiences for B2C audiences. On the Solution Seekers Podcast with Paige Buck, Arleen shares her journey from working in hospitality as a teenager in the Netherlands to curating live experiences for multimillion-dollar projects worldwide. Her passion for the emotional impact of live events was sparked during her first music festival, where she saw firsthand the power of music and atmosphere to transform audiences. Today, Arleen leads high-profile events with a focus on connecting brands to consumers in meaningful ways, often through unique, personalized experiences.

In her conversation with Paige, Arleen also delves into the challenges of managing large-scale events, including her recent work during the Paris Olympics, where she navigated complex logistics and unexpected obstacles. She emphasizes the importance of kindness, transparency, and humor in fostering successful collaborations with her team and clients. With a deep belief in the intersection of art, creativity, and experiential marketing, Arleen is inspired by figures like Virgil Abloh, who embody multidisciplinary creativity. Her approach to event production is driven by a desire to engage audiences on a deeper level, making each moment both impactful and unforgettable.

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Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Kennedy Events.

Kennedy Events creates stress-free conferences and events, providing expert management and design for all your corporate event needs—from in-person to hybrid and virtual events.

To learn more about our services, visit our website at www.kennedyevents.com and schedule a consultation today to find out how we can guide you in making your event successful.

Transcript

Paige Buck [00:00:03]:

Hello and welcome to the Solution Seekers podcast. I'm your host, Paige Buck. Recent guests have included Pam Perez of the Chase Center, John Silva of Culinary Eye, and Elaine Hoenig of Studio 440. Today I am delighted to be joined by Arleen Van Londen, founder of Diamond Street Live. She is an experiential event producer, moment curator and B two C expert, and she is born to network. Live experiences are in Arleen's DNA and she is the budget keeper of multi million dollar projects. Before I introduce Arleen or get going with her, today's episode is brought to you by Kennedy Events. Kennedy events create stress free conferences and events, providing expert management and design for all your corporate event needs, from in person to hybrid and virtual.

Paige Buck [00:00:50]:

You can learn more about us@kennedyevents.com dot hello Arleen, and thanks for sitting through that litany.

Arleen Van Londen [00:00:57]:

Hello.

Paige Buck [00:01:00]:

I was having such a good time catching up with you after we met at EMS. You really are born to network. You are probably the single most memorable person I met there and I feel like I met hundreds and hundreds of people.

Arleen Van Londen [00:01:12]:

Well, thank you. I try.

Paige Buck [00:01:15]:

Yeah, you were. And I felt like every time I turned a corner there you were in conversation with somebody who looked like they were an old friend to you. You seem like you know and get to work with a lot of great people in our industry.

Arleen Van Londen [00:01:28]:

Yes, I'm very thankful that I have been around for a while and that I'll stick around for a while and that I get to work with so many inspiring and creative people.

Paige Buck [00:01:38]:

Well, take me back to the beginning. How did you get started? How did you find your way into this, this new world of experiential?

Arleen Van Londen [00:01:46]:

Oh, well, I don't think I've ever done anything else. I started in hospitality, which is obviously also a service mind knit industry where I was very young. I was like 1516 and started working in bars and hotels and catering and at one point I was working at this bar and we were doing, we had this little square in front of it and we were doing events annually there and then all of a sudden I was like, I think I was like 1718 and I was like, oh my God, this is what I want to do for the rest of my life. So I went back to school and I got an internship at the biggest event company and I'm from Holland so it's one of the big events, biggest event companies at that time and I think I was about 19 or 20 when I started there. And when we did our first festival I was hooked.

Paige Buck [00:02:51]:

What sort of role did you get to play in that first festival.

Arleen Van Londen [00:02:55]:

So I was doing artist service management. I was doing pre production and, you know, like, it was an internship, so I was, like, working with the main producer, and then on the day itself, it was artist service management. So I was like, for the. Doing the green rooms and then getting them to stage on time and everything. And I remember that there was this DJ, his name was Eric E. And during the day we had bands, and then in the night we had DJ's, and he got on stage and people went crazy. And I was on stage with him because I needed to guide him all the way to the DJ booth. And I just turned around and I saw the effect that in this case, music and therefore a festival had on people.

Arleen Van Londen [00:03:46]:

And I was like, that was it. I got goosebumps. And I was like, this is what I want to do for the rest of my life.

Paige Buck [00:03:53]:

Oh, my gosh. How many people get to say they get goosebumps in their job?

Arleen Van Londen [00:03:58]:

Oh, I still have them every single event that I do, because I'm very, very. I think I'm very lucky and fortunate to know that young, what I really wanted to do in life. And I know that we've talked about this before, but I really felt the joy that we were bringing to people in that moment, and that's valuable to me. And I was so young, and I never, ever even considered doing anything else.

Paige Buck [00:04:29]:

Yeah, that's tremendous. And have you always then done b, two c and consumer focused events? Or do you sometimes get dragged or drawn to b two b?

Arleen Van Londen [00:04:41]:

Well, with the world changing the last, I would say, decades by being experient, calling it experiential marketing and making events more into experiences. I do touch b two b sometimes. Like, for example, we designed a booth during ces for a car, the first road ready solar car. So we had to make a fully sustainable booth. So, yeah, that's b two b, but it's still experiential marketing, so it's still a brand activation. So I do touch it from time to time, but it's mostly, mostly business to consumer, what I do.

Paige Buck [00:05:22]:

But you can still, I assume, because I know I have had get goosebumps with a b two b event when you see how it all comes together and the experience people are having with it.

Arleen Van Londen [00:05:32]:

Yeah, yeah, definitely. And especially when it's very inspiring, when there's, like, very inspiring speakers or very unexpected. I like unexpected smaller experiences, like the things that you remember, like, this is not a b two b event, but I remember going to museum of ice cream, the first, like, the first year when it was just out, it was very new, and they had this experience where you got an ice cream, like, you didn't see the person and came out of the wall, and they gave you this little pill, and because of the pill and because of the ice cream and, like, had all these different flavors in your mouth, and it was almost like, blind because you couldn't. You didn't really interact with anyone. I think those small surprises and those, those level of detail is what I really, really like. If it's b, two b or b, two c, that doesn't really matter. But having people interact in a way with the brand that is unusual and really touches them, that's. That's what I.

Arleen Van Londen [00:06:33]:

That's. That's like my high in life.

Paige Buck [00:06:36]:

I love that. I love that. Well, yes, and you had to carefully qualify that museum of ice cream comment because then, then Instagram took over and it just became a, like, photograph everything instead of a private moment.

Arleen Van Londen [00:06:51]:

Yeah. I mean, I haven't been to, like, the follow ups of the. Of the. Of that specific activation, but the first year, they did a really, really good job in New York. That. Really awesome.

Paige Buck [00:07:05]:

Yeah, it just sounds incredible. And I remember when we were at EMS together, one of the themes that they were drawing out was choice. When it comes to those small moments, how you can create in a very large event, you can create choice for the individual in what sort of small experiences they're having. And that choice makes up a huge part of how somebody then engages with the thing as opposed to it being thrust upon them or, like, everybody's going to love this, instead of, you might like this, and some other people might like this.

Arleen Van Londen [00:07:43]:

Yeah. And it's also a trend in the last, like, five to ten years where, I mean, let's not count Covid into it, obviously. Well, maybe. Maybe Covid actually made it bigger, because what you see at festivals now is that instead of just being, for example, beer sponsor, the brands are actually want to engage with their. With their audience. So, like, let's say 20 years ago when I was doing the larger festivals, it was all about, you know, how much beer they would sell at a festival, and now it's all about the experience of the brand. And. And that's a choice because you can pick what brand speaks to you most at places like trade shows or festivals or.

Arleen Van Londen [00:08:29]:

And I think that the. The experience, and I've been saying this for so long, people don't want big, bigger, bigger, big anymore. They want small. They want to be, like, touched and interact with people on a smaller scale. And I think that festivals played into that really well by having all these brands come in and do their actual brand activations instead of just selling beer or whatever it is that. That their product is.

Paige Buck [00:09:02]:

Yeah. Do you have some. Some examples of activations that really speak to, like, speak to that where somebody is having a more individualized experience than just like, oh, yeah, I grabbed my beer, I saw your brand, and I'm away.

Arleen Van Londen [00:09:19]:

So, yeah, like, one of the things that you're seeing the last few years is a lot of customization. So, you know, instead of being, like, a fan of a big thing, you make your own thing of it. So we had an activation where we would have a traveling merch booth, but it was more than just getting a t shirt. It was, like, all branded to your. Whatever you wanted. And obviously, that's. Fashion is one way to express yourself, especially at festivals. And in this specific case, it was very, very well done.

Arleen Van Londen [00:09:52]:

The customization was just brilliant. So that is an example. But we also put, like, pac man machines in the middle of an activation. Or, gosh, there's so much, just the smaller details of actually connecting with the brand and the community around it. Like, for example, we just did an event in Paris during the Olympics where we had the locals providing the catering. So there's this personal touch to a big brand.

Paige Buck [00:10:34]:

Yes, I think that right there has become really important to some of our clients, making a local social component that resonates both for the people who are organizing it and the attendee. And this is really exciting. You just got back from the Olympics. I feel like you must have just hardly caught up on sleep. And you were sharing with me before we started recording that it can be challenging, planning a major event alongside a mega event. I don't even know how you would. The Olympics is unparalleled, and the scope of how much it would overtake a city. What were some of the challenges you encountered, putting that together?

Arleen Van Londen [00:11:18]:

So our activation was not in the. They call it the Olympic ring, so they're in basically the city center. So we were outside of it, but because of the quality of. And we had a lot of, like, a list celebrities and the vip's attending our event. And one of the biggest challenges was because they were not just in Paris for us, they were staying within the Olympic ring. And because the event was during the opening of the Olympics, we weren't able to get them to our venue. Of course, they closed off all the streets. So that was.

Arleen Van Londen [00:12:04]:

I unfortunately can't say any names but we had some high end people. We had to. Had them walk to another part of town to be able to get brought to our activation. So that was. That was challenging. We also didn't. We also had to switch venues ten days before the event. And I don't know how we even found this venue being available, but it was.

Arleen Van Londen [00:12:30]:

And because another activation fell through for them. But, you know, we also had to revise the whole creative and execution. And, you know, if you're doing it in one venue or another venue, you need other aspects of the event. And I don't know how we did it, but we did it. And I think, obviously, the most challenging part is finding partners that bring high quality for a good price.

Paige Buck [00:13:08]:

It's you or the partners you were collaborating with have deep relationships in Paris that could help you.

Arleen Van Londen [00:13:15]:

Yes, we hired a few locals that were very embedded into one production world event. Production world. Two in specific culture, speaking to this brand. So, yeah, yeah. And we worked partly with Europeans, partly with Americans, that brought challenges of its own. But.

Paige Buck [00:13:42]:

Imagine telling a listers, I'm terribly sorry, but I'm going to be sending you walking directions to your smartphone, then somebody will meet you instead of sending a town car. That was tricky.

Arleen Van Londen [00:13:56]:

Yeah, that was challenging. Yeah. But we did it. And, you know, that's the nature of our business. Right. You have to be flexible.

Paige Buck [00:14:07]:

Yes. And you were touching on what it's like to draw in and have to work in high pressure environments with teams of people, other agencies, other collaborators, boots on the ground. You've hired european and american experts in the world that you're trying to execute in. How do you, how would you advise somebody who hasn't been in this business long about what it takes to play well with others?

Arleen Van Londen [00:14:36]:

Oh, I think kindness is very important. I think always understanding that the other person has the same end goal in mind, which is successful event is important. And I think, for me, what has always helped really well is just be very transparent and open. And I think a big thing for me, and this is also how I thrive in projects, is humor. Like, you can. Like, if you hear ten days before an event, you have to switch venues. I mean, you can cry, but you can also laugh and just go for it. You know, at least.

Arleen Van Londen [00:15:16]:

At least you try and you do the best that you can. And I think if you bring that energy, I mean, in Paris, at one point, people were, you know, I'm not saying that they were losing hope, but it was. It was challenging. They long working days. And I think if you bring what I do is, like, the level of detail you bring to your execution of your event. Also bring that level of detail to your team, especially if they're working so hard. So, as a. As an.

Arleen Van Londen [00:15:47]:

I'm an executive producer. Um, you know, don't have too much of an ego to get coffees for your team. Like. Like, in this case, it was in Paris. Like, bring cookies, bring. Bring coffees, bring croissants. Like, put on, like, a theme song in the morning. Uh, you know, like, high five someone or tell them that they're doing a good job, or, you know, it's.

Arleen Van Londen [00:16:13]:

It's really not that hard. And. And I think that valuing your people as much as you value your product or the event that you need to produce is just as important.

Paige Buck [00:16:26]:

Yes. I love that. I would love working with you because I think you and our team share a lot of the same core values. One of our core values, and it's the one I always feel almost slightly sheepish saying, is that we're delightful. This is an incredibly stressful industry. It's stressful getting these projects done. And who wants to get on a weekly call with somebody or go through a million dollar budget wherein you're really stressed about whether you're going to be able to meet budget and think, oh, God, I have to get on with these people. They stress me out, too.

Paige Buck [00:17:01]:

You want it to be the person who brings you coffee and cookies and tells you you're doing an awesome job.

Arleen Van Londen [00:17:06]:

But if a client is like that and you. You. You know, you even bad mood rubs off on you, a good mood rubs off on them. So I feel like if I. If someone approaches me with a bad mood, or it can be. It can be different reasons. Maybe they just had a fight with their kid in the morning, or, you know, it's like a million reasons why someone is. Is having a rough day.

Arleen Van Londen [00:17:34]:

But I feel that if you. If that bad mood rubs off on you, your good mood will also rub off on them, and then hopefully, you meet somewhere in the middle where you work on the same thing, but also, like. And we. I know we talked about this before, but being kind doesn't always mean that you have to be nice. Like. And it happens to me, too, that even though I'm a cheerful person and I like to laugh and sometimes a client is not nice to me as well, but I don't take that. That is where I draw a line, and I will never be mean or call someone names or. That's not my nature, but I will say something about it.

Arleen Van Londen [00:18:23]:

But I won't say it in front of everyone, so I will just take someone on side and just say, like, hey, you know, I know you're the client, and I know you want certain things from me, but this is not how I want to be approached. And I think what comes with that for me is instead of saying the entire time what you don't want, tell people what you do want.

Paige Buck [00:18:46]:

Yes.

Arleen Van Londen [00:18:48]:

More positive approach to things. So if, you know, if a client has a rough day or is like, mean to me or whatever, I will just say, like, I would like you to do approached me like this. If you feel stressed or anything about it, I would like you to do this. And I think that is something I really had to learn, and it brought me much further and way more than pushing back or going into that energy of that other person.

Paige Buck [00:19:19]:

Yes, I think that's really wise. How do you. Something my team, I think, has struggled with, and I've heard this from lots of peers in the industry, other people running businesses my size, that in hospitality especially, I would say most commonly from venues, the hospitality is lacking in hospitality, especially on the back end. And getting the communication and the responses that we need is super challenging. I mean, I've spoken to leading sales directors at five star hotels, and they're like, yes, that is how it is now.

Arleen Van Londen [00:20:03]:

The entire world has a really, really hard time getting the right people in.

Paige Buck [00:20:08]:

Yeah, understandably, these jobs don't pay very well that we could be doing. I think, if we all learned during COVID if what you're doing isn't bringing you joy and you have choice, that you're going to make a different choice. And some of these jobs were not joyful and some of them weren't paying, at least, you know, here, especially in the United States. But I think in western Europe as well. Like, these jobs weren't paying well. They were incredibly demanding for what they. For what? For the compensation. It was not a fair.

Paige Buck [00:20:40]:

Not a fair measure. So, yeah, they don't have the. They haven't recovered full resources, and we're not getting the communication we need. And it just. It starts off challenging and stays challenging, and we try to bring as much kindness as we can to it, and it remains tricky. But that constantly asking for what you would like to see is the best we've been able to do.

Arleen Van Londen [00:21:03]:

Yeah, yeah, yeah.

Paige Buck [00:21:05]:

It's.

Arleen Van Londen [00:21:05]:

It's. I approach it a little differently. I just go in and then meet them in person, even if I have to travel for it. And I just really sit down with someone and that's again, like, you can be kind, but not nice. Typically New York, maybe, but. And I still do this to this day, even though I have the best, the best co workers and staff and people around me that are incredibly good and are like minded than I am. I still to this day, brief my guest facing staff myself. Because it starts at the door, right? People can see.

Arleen Van Londen [00:21:58]:

You can have the most beautiful entrance in the entire world. If your security guard is not nice to people, that is your business card. And that is the first person they interact with. That's the first person they talk to. If that person is not nice, you're not on my team. Because I need that person to represent my company. So I always brief them myself and I always picked the nicest person, even though it might not be the biggest person at the door. I just prefer that because people are.

Arleen Van Londen [00:22:39]:

They're your business card. Same for people in catering. I sit down with them and I take the time to brief them and I sit down and I say, hey, this is what I. And then people enjoy what they do, even if they don't enjoy their work, but they might enjoy working for you or with you. I also feel like they're not working for me, they're working with me, and always. And that is something that. Yeah, that I try. And does it always work? Obviously not.

Arleen Van Londen [00:23:12]:

Not everyone wants to listen to me, but I try. I try the best because that also makes my life more joyful.

Paige Buck [00:23:22]:

Well, it's so funny how we're sitting here talking about massive events with massive impact, and then our conversation just comes back to little things like kindness. Not always. Niceness, joy, humility. You know, you don't have to be the boss. You don't have to have them working for you.

Arleen Van Londen [00:23:43]:

No, no. Because in the end of the day, we're all human beings. And I feel that whatever you give comes back to you. That's. I'm a firm believer of that. And I. And am I always this perfect, like I am preaching about myself? Of course not. Like, I have my moments and I slip sometimes.

Arleen Van Londen [00:24:04]:

And I'm still from a neighborhood that wasn't as chic as you might imagine. So there might be some. Some curse words here and there, but I never. What I really, what I really learned is not to make it personal, so make it about the situation, but. But don't necessarily make it about the person. So when you make a mistake, I can say to you, like, oh, you stupid. Or I can say like, hey, this situation is like this, this, this. And this is why I don't like it, and I want you to fix it, and I want you to do this instead of, um.

Arleen Van Londen [00:24:51]:

It's not up to me in life to make another person feel bad, or it's not up to me in life to make. To break them down. Like, I don't want to be that person. It's like, if we're talking about choice, I chose not to be that person. And. But. But are there people around me that don't understand me and that think that I'm too direct? Yes. Yes.

Arleen Van Londen [00:25:13]:

Probably because I'm, in the end, still Dutch and, um, Dutch by way of New York now.

Paige Buck [00:25:21]:

So it just adds to it.

Arleen Van Londen [00:25:23]:

Yeah, so it adds up. It adds up to the. I have a very funny story, a quick story about how New Yorkers are kind but not nice. There's this story about a woman in line for a coffee in the morning, and there's a gentleman behind her, and she forgot her wallet, but she already ordered the coffee, and she was like, oh, my gosh, I forgot my wallet. Oh, blah, blah, blah. And then the gentleman behind us says, don't worry, I'll pay for your coffee. Like, and then she's like, oh, my God. Thank you.

Arleen Van Londen [00:25:54]:

Can I venmo you when I'm home? What's my. What's your number? Or whatever? And he's like, oh, God, please keep it moving. I need my coffee.

Paige Buck [00:26:02]:

Did you just move the line along?

Arleen Van Londen [00:26:04]:

And I feel like that is, like, I can be very impatient. I think that is. That is one of my best traits, but also one of my worst traits, I guess, is that I can be that really kind person that pays for your coffee, but keep it moving, like.

Paige Buck [00:26:21]:

And get going.

Arleen Van Londen [00:26:23]:

And then add being darts to it, where I just say it as it is. That is not always received very well, I can tell you.

Paige Buck [00:26:35]:

Sometimes it can be a breath of fresh air, you know?

Arleen Van Londen [00:26:38]:

But it's also received very well by a lot of people. See, like, they. A lot of clients still ask me back.

Paige Buck [00:26:46]:

So that is very amusing. You shared with me before we started recording that you were really excited about sort of the intersection of b two b b two c. How experiential is bringing in more art, more music, more creative. Tell me more. Tell me why. I mean, I can see why that gets you going, but I guess. I guess I'd say, like, what's. What's your dream for that when you see how it's moving forward?

Arleen Van Londen [00:27:21]:

Oh, so, I mean, I have a tattoo on my body that says, in art we trust. I love how art in different forms gets us out of our comfort zone and makes us rethink our realities or our, and I can, like, like, I think the whole Covid period brought us into this, like, matrix of new ways of experiencing because we couldn't meet each other. And there's this upcome of new social medias that, that made people, because it was always about in different ways, like, about how galleries or record labels or any kind of businesses picked someone to be almost like, hey, we're going to put a lot of money in you and we're going to guide you, and you get all these team members and we're going to make you big. But I think Covid and I, the last few years with social media also brought new opportunities for people that might be as good as, for example, beyonce, but didn't get those chances that Beyonce got or weren't in the right time, in the right place, or. And I feel that a lot of, but still have the same talent. Right. And I feel that that is really coming together. Like, there's a few really good, good brands that have played into that.

Arleen Van Londen [00:29:05]:

And I think one of the things that I really liked, it wasn't, I didn't work on it, but was how Pinterest, like, really made Pinterest pages actually coming to life. I think it was at Coachella. And I think that I'm super excited how marketing is almost dead and experiences are everything and bringing. You can't do that without creatives. Right? So I've always worked with creatives. I've always worked with artists in visual form, but also music and literature and by having so many festivals. But I feel that Covid put a pause on things that made people more creative because I think being bored makes you more creative. And having access to multiple ways of seeing stuff like social media and brands who are actually fueling that in different ways at trade shows and seeing that whole trend going over to b, two b, and where experiential is also more and more important is super exciting for me because one, I've never had this much business, and two, it's what I do, what I do best, and what I like best.

Paige Buck [00:30:30]:

So it brings you back to having, like, goosebumps every time you get to.

Arleen Van Londen [00:30:34]:

Yeah, yeah. I mean, the thing we did in Paris, it was, I was so, I was so. My heart was full of joy and I was like, this is why we do what we do. And. But also, you know, you asked me before about things that I find inspiring. There's more and more art experiences. It's not just a museum anymore. It's like it's becoming an experience.

Arleen Van Londen [00:30:59]:

And, yeah, that is.

Paige Buck [00:31:01]:

That's a perfect place to wrap. Arleen, do you have an artist or an experience in any medium that really resonates with you or that you're really inspired by that you want to share?

Arleen Van Londen [00:31:13]:

Oh, so many. But I think one of the people that. I think one of the people that I still till, till this day, find extremely brilliant and is Virgil Abloh of being on. On the touching art, culture, music, design. He changed the world for creatives to not be one thing. You can be multidisciplinary in the things that you do. And that also inspired me to just be me and not just do business to consumer, but also business to business. And I am the added value and my team and the way we approach things.

Arleen Van Londen [00:32:10]:

And I think that he really made things more multidimensional, I think, and I am. It's unfortunate he's no longer with us in this form, but, wow, that man left. Like, he inspired me to my core.

Paige Buck [00:32:30]:

Okay. That is so wonderful, and I really look forward to sharing that in the show notes, too, so people can explain to his work. That's really cool. Well, thank you so much for your time, Arleen. It's been delightful talking with you. Arleen Van London, Diamond Street Live. And I'm so excited to share more about you on the podcast, in the show notes, on the video notes, and I hope you will inspire joy for others, as well as the joy I've gotten from.

Arleen Van Londen [00:33:02]:

Well, thank you for having me, and I hope to see you in person soon again.

Paige Buck [00:33:06]:

Yes, me, too. All right.

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The KE team excels at incorporating opportunities to delight at every stage of the event planning process. With a clear roadmap to event success, we champion our knowledge, resources, and connections to ensure your event goes off without a hitch. Whether you’re planning a live, in-person event, something in the virtual realm, or a hybrid with virtual components, our event experts are here to guide you. Schedule a 30-minute consultation with us today.

PAIGE BUCK

Paige Buck is the co-owner of Kennedy Events, a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allows our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers, and multi-day conferences while keeping our eye on retention and engagement goals.

About Kennedy Events

Kennedy Events began with one goal in mind—to produce high-level corporate events with just as much strategy as style. Maggie founded the company in 2000, found her match in Paige, and in 2011 the two became official partners. Since then, these two resourceful and brilliant creatives have pooled their strengths to build one one of the most the most sought after corporate event companies in San Francisco, New York, and Los Angeles.