The KE Way: How We Launch Every Successful Event
Introducing The KE Way
At Kennedy Events, we know that successful events don’t happen by chance—they happen by design. That’s why we developed The KE Way, our proven seven-stage process for planning and executing strategic events at scale.
From the first conversation to the final follow-up, our roadmap ensures no detail is overlooked. Over this blog series, we’ll walk you through each stage, showing how we bring events to life with clarity, creativity, and expert execution.
Today, we begin with Stage 1: Project Launch—where we set the foundation for seamless collaboration and event success.
The KE Way Stage 1: Project Launch
Envision, Collaborate, and Set the Agenda
Welcome to the first step in our KE Way Project Roadmap—Project Launch. This stage is more than a kickoff call; it’s where we set the vision, align teams, and lay the groundwork for seamless collaboration. When done right, this step ensures a smooth, well-organized journey toward event day. Here’s what to expect during our Project Launch call—the critical first step in the KE Way process.
Introductions and Establishing Roles
Getting to Know the Team
The Project Launch begins with introductions, ensuring every key player is on the same page. Each member of the Kennedy Events (KE) team will introduce themselves and their role in your project. We invite your team to do the same—outlining responsibilities, key decision-makers (especially around budget approvals), and other stakeholders. Clear roles mean clear expectations from day one.
Setting the Scene with the KE Way Roadmap
A Shared Vision and Clear Milestones
Our KE Way Roadmap visually outlines every stage of the event-planning process, keeping both teams aligned. Think of it as your event blueprint—ensuring every step, from conception to execution, stays on track.
Tools for Efficiency and Transparency
Optimizing Collaboration with Technology
To keep planning streamlined, we introduce the tools we’ll use together:
Client Dashboard – A real-time overview of your event’s progress. If not ready before the call, we’ll share it soon after.
Google Drive & Shared Folder – Your central hub for all event-related documents, including budgets, contracts, and the Master Show Book.
Asana – Our task management tool, color-coded to reflect the KE Way’s project stages.
Slack – A space for quick communication, file sharing, and updates beyond email.
What to Expect from Weekly Calls
Keeping the Momentum Going with Regular Communication and Updates
Clear Agendas – Sent 24 hours before each call via Slack or email.
Productive Meetings – Led by our project manager, ensuring time-efficient discussions.
Action Items & Follow-Ups – Post-call summaries with next steps shared in Slack and Asana.
Diving into Details
To build a strong foundation, we’ll cover:
Event timelines & agendas are already in motion.
Budget discussions—whether it’s finalized or still in progress.
Past event insights—photos, notes, or lessons learned.
Your top priorities & event success criteria.
Key questions & topics for future calls.
Scheduling Future Calls
At the close of our launch call, we’ll lock in a regular weekly check-in that works for both teams.
Laying the Foundation for Success
Project Launch is more than just a meeting—it’s the start of a strategic partnership. At Kennedy Events, we believe that clear communication, expert planning, and collaborative execution lead to unforgettable events.
With the groundwork set, we move into Stage 2: Strategic Planning—Refine + Design. In the next phase, we’ll shape the event vision, define key goals and outcomes, find the perfect venue, outline the budget, and map out a timeline that brings everything together. Stay tuned!
Ready to bring your vision to life? Let’s get started.
Maggie Kennedy
Maggie Kennedy is the co-owner of Kennedy Events is a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allow our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers and multi-day conferences while keeping our eye on retention and engagement goals.
About Kennedy Events
Kennedy Events began in 2000 with one goal in mind—to produce corporate events with just as much strategy as style. Since then, Paige, Maggie, and their team have built one of the most sought after corporate event companies in San Francisco, New York, and Los Angeles.
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