The Event Business: How to Build Relationships, Sell Experiences, and Succeed

May 25

Featuring Dan Rubinetti, Director of Business Development and Head of Wealth Management Event Sales at Informa

Dan Rubinetti has a 30-year career as a senior executive in the events industry. During that time, he has worked at some of the leading B-to-B firms in the US including Informa, SourceMedia, Crains, and Ziff Davis heading up event sales efforts.

He is responsible for building relationships, setting up direct sales teams, and identifying unique market opportunities, and is widely respected for his leadership and expertise in these critical areas. He credits the long and trusting relationships he has with his customers to his exceptional listening and interpersonal skills which have led to long and trusting relationships with customers.

Here’s a glimpse of what you’ll learn:

The importance of signing up early for events.
The value of partnering with associations and media outlets to promote events and connect with the right people.
The challenges of shrinking marketing budgets from sponsors who have had negative experiences with events in the past.
The need to create customized, curated lists of attendees to make events more impactful and effective.
The value of building strong relationships and maintaining them over time, even with people from past jobs.
The importance of having a shared vision and working together across teams to ensure event success.
The need for sales teams to have discussions on what they want out of an event, with common goals being meeting prospects, branding, and thought leadership.
The value of consultative sales approaches over boiler room tactics in the event industry.
The advantage of events having a set start and end date that cannot be abused by clients and partners.
The competition and challenges faced by events in the ETF industry but the importance of putting enough buyers in the room to attract sellers and growing sponsorships.

In this episode…

Sales, marketing, and operations teams are integral to the success of any event. Their collaboration is crucial in creating engaging experiences that resonate with attendees and sponsors alike. By working together and leveraging their respective strengths, these teams can orchestrate seamless logistics, attract sponsors, drive attendance, and ultimately deliver exceptional events that leave a lasting impression. So how can one harmoniously converge the efforts of these different departments to create engaging, impactful experiences that resonate with attendees and sponsors alike?

In this episode, host Paige Buck is joined by special guest Dan Rubinetti, a seasoned events industry veteran with over 30 years of experience working with leading B2B firms in the US. In his role as Director of Business Development and Head of Wealth Management Event Sales at Informa, Dan is responsible for building relationships, setting up direct sales teams, and identifying unique marketing opportunities. He's widely respected for his leadership and expertise in these critical areas. He delves into his strategies for building reciprocal relationships in the industry, unifying teams to deliver exceptional events, and the challenge of working with a shrinking marketing budget from sponsors who've had negative experiences with events.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Kennedy Events.

Kennedy Events creates stress-free conferences and events, providing expert management and design for all your corporate event needs — from in-person to hybrid and virtual events.

To learn more about our services, visit our website at www.kennedyevents.com and schedule a consultation today to find out how we can guide you in making your event successful.

Transcript

Paige Buck [00:00:02]:

Welcome to the Kennedy Events Podcast. I'm your host, Paige Buck. Past guests include Pam Perez of the Chase Center, John Silva of Culinary Eye, and Elaine Honig of Studio 440. And today I am delighted to have Dan Rubinetti, who has a 30-year career as a senior executive in the events industry. During that time, he has worked at some of the leading B-to-B firms in the US. Including Informa Source Media cranes and Ziff Davis heading up event sales efforts. He's responsible for building relationships, setting up direct sales teams, and identifying unique marketing opportunities. And he's widely respected for his leadership and expertise in these critical areas. Dan credits the long and trusting relationships he has with his customers to his exceptional listening and interpersonal skills, which have led to these really long relationships with long-standing customers. Before we dive in, today's episode is brought to you by Kennedy Events. Kennedy Events creates stress-free conferences and events with expert management and design for all your corporate event needs. From in-person to hybrid and virtual. You can learn more about us at kennedyevents.com. Hi Dan. Thanks for being with me today.

Dan Rubinetti [00:01:18]:

Hi Paige. It's great to be here.

Paige Buck [00:01:20]:

Yeah. So you have had this incredible trajectory and long-standing career in what I think of as a niche in our industry, right? So many directions you could go if you went into events. What has made this so fulfilling for you that you have stuck around all this time?

Dan Rubinetti [00:01:41]:

That's a great question. I just always liked the concept of conferences and events from the time I started doing this. And I don't want to date myself, but in the late 90s, I was working on a series of municipal finance bond events and the content was just not my thing. But being around people and spending two or three days at some really nice locations and just the energy around the events business was something that I really, really enjoyed and was like, I have to get good at something in this life in terms of business. So let me just focus here. And it's something I liked as I went along. When you can sell events or understand events, put them together or produce them or market them, as long as there's a buyer and a seller, you can do an event. So you just have to understand conceptually that you're just bringing that together under one roof for a few days. And I just found that to be a very fulfilling and exciting opportunity, and so I stuck with it.

Paige Buck [00:02:59]:

I know I've been in it again, not wanting to date myself for almost as long as you, and I think that the types of events that you've been engaged in. One of the real challenges is exactly what you just described as an exciting thing. Like you have to get both the buyers and the sellers in the room.

Dan Rubinetti [00:03:19]:

Yeah, it's true. And I always left it to the smarter people to get the buyers in the room. Because if you have the right buyers in the room, then the sellers will come and you know this. The key to a good event is first content. Content drives, attendance, and attendance. Once there, you'll have a greater opportunity to sell sponsorship too. And then once you do that, you have to just be able to execute on the event. You have to give what I always call a Disney experience when you do events that is, make it enjoyable, and immersive the best you can, and just know that you've got three days with some of these people that you're trying to build even further relationships, especially from the sponsorship side. I think if you do all those things right and you treat everyone well, you'll have a long enough career that you can continuously do that. And then you just learn along the way how to do this.

Paige Buck [00:04:24]:

What has changed about what in particular, the sellers, like the sponsors, the underwriters, and the major exhibitors, want out of events?

Dan Rubinetti [00:04:36]:

Yeah, and it's funny because you sort of assume they want one thing, but you have to always have those discussions. I always do tell my sales team, and when I'm talking to them is what is it that you want out of the event? And just ask the simple question, why would you want to do this event? Usually it's to meet other prospects. It's for branding, it's for thought leadership if they're going to speak as part of a sponsorship. So usually the baseline things are similar. And so it makes that conversation. As you get into this for as long a time as I have, those conversations become just very natural. The way you and I are speaking now, you're just asking questions, what are you hoping to get out of this event? And you just hope that you can bring to them what they're looking for. The hardest part really is that you don't have a product, you have an experience that you're selling. So you have to be able to paint a good picture. You have to provide them with good data, like past attendance, like that, and maybe a nice video from the previous event. So it gives them sort of a visual. There are some people that are very nervous. It's their first time sponsoring an event and they want to get the most value out of their sponsorship dollar. So it's your job to kind of help them through that and be very consultative. And Lord knows there are a lot of event companies out there. It's a very low barrier to entry industry, the events in and of themselves. And there's a lot of boiler rooms out there that are and you have to sort of rise above that and try to be more consultative. I just always found that that worked for me. But you're always at what I call a decent advantage because there is a start and end date to this event. It's not like selling advertising or print or digital where the client can be like, well, I'm going to push this out to next quarter, I'm going to push this out to the spring or the fall. The event's happening and you're sort of either on the train with us or you're not. I think that works to our advantage because you can use that as a look. I've got a laundry list of companies that want to come and be a part of this event. The exhibit floor is filling up, the speaker slots are filling up. So you do have a little bit of an advantage there, but you can't abuse that either. You have to really work with the people and just walk them through and help them understand that you're here for them and you want to become a good partner to them because you want them to come back. And I say that right out. I said I'm here to help you make a good investment with your marketing dollars because I want this to go well for you, because I want you to sponsor my next event when I.

Paige Buck [00:07:36]:

Call you to be an ongoing relationship.

Dan Rubinetti [00:07:39]:

Ongoing relationship. And I would just treat that very, very that's respectful to me the way I think they enjoy that. And if you put yourself into the marketer's shoes, I always thought that you have to understand what they're trying to get done and make them better at their job. So I always said that I'm not here to just sell you something and walk away. I'm really here to give you an opportunity to do well and put your sales team in front of some of the right people so that they can sell more product.

Paige Buck [00:08:11]:

So you're heading up sales and you're building sales teams to bring all these people in and have those dialogues. How do you engage with the folks at Informa or in prior jobs in the broader team who have to deliver on what you sell?

Dan Rubinetti [00:08:29]:

Yeah, that's a good point. And I should have mentioned that earlier that the operations team has to be leading the charge as well. They have to know their game, understand how to produce an event operationally. It's very much a team environment. There's always the operational team, the marketing team, the sales team, and the content team. And those are the sort of foreheads of state, right? And all have to be working in unison to produce the best event. Because in my role, once I'm done with sort of the sale and I've talked to the client and they've committed a lot of money to sponsor an event, I turn that over to our sponsorship success manager and she has to be very good at handling the client as well as much as I do, because that's going to be their first their point of contact. They can always call me but that person on our team needs to be as good at what they do as the rest, because that's the interface on a daily basis. And so you try to have these conversations and not so much think about working in a silo. You just handle ops, you just handle marketing, you just handle sales, and you just handle content. Understand? This is all of our event, and.

Paige Buck [00:09:46]:

This is our bread and butter.

Dan Rubinetti [00:09:47]:

This is who we are. This is what we do. So, yeah, you have to just communicate just like anything else, right? You have to have those weekly calls and you have to talk about what's happening and how are things going with the venue. And oh, no, the restaurant on property is shut down this week, or while we're there because they're doing renovations, where are we going to have the speaker dinner or the client dinner? All of that.

Paige Buck [00:10:10]:

When you're dealing, I think back to the most common points of disconnect that I've witnessed. If a prospectus is too specific or incorrect and you've sold, say, column wraps with your branding on everything, and then Ops gets this and is like, I don't know what you're selling because this is a column free space. Yeah, that's so funny on that.

Dan Rubinetti [00:10:38]:

Paige. That's hilarious that you're mentioning column wraps. I literally just went through this two weeks ago with a client, and it's one of their first events, and they're spending a lot of money, and they want those column wraps, and they need to know exactly where those column wraps were and where those columns are located and how many other columns there are.

Paige Buck [00:10:57]:

Fixated on this.

Dan Rubinetti [00:10:58]:

They're fixated on it. And my Ops team is here in New York with us, but had been to the hotel down in Florida where we're doing the event, and they sent back as many pictures and schematics and everything. And I said, this is great. I still have to fly down there Sunday and go walk the space three months prior to make sure I know where everything is and if there are other opportunities for sale, right? Like the branding and the signage. So, yes, to your point, everybody's involved.

Paige Buck [00:11:28]:

Everybody's involved. And then where do you think are the most, like, what's most ripe for a disconnect or a breakdown? If you don't have an awesome team that's all aligned on that for sure.

Dan Rubinetti [00:11:42]:

You are literally all need to row the boat in the same direction. You rely on people who have done events before just like anything else. There's really no substitute for experience when you come to events. And as event professionals, we've seen everything that could possibly happen at event has probably happened from bad weather to somebody fell to the ceiling, came down because of a bad light fixture, to no power. I mean, we've dealt with things over 72 hours periods that you just have to stay calm, work the problem, communicate, be honest. We're, as good as it gets, but we're not perfect. And I think as long as you talk to people and you continuously explain, we're all the same here, we're just trying to get a good event produced for you. So yeah, but communication always yeah, well.

Paige Buck [00:12:45]:

And you were talking about the power of being a good listener and asking smart questions. And I'm wondering, do you find it challenging to hire smart salespeople now and how you look for that skill set?

Dan Rubinetti [00:13:04]:

Yeah, that's, again, one of the lifebloods of the industry for us in the event world are the good salespeople and they are hard to find. And when you do find them, you hope they stay, but someone's going to pluck them from you.

Paige Buck [00:13:23]:

How long will you be able to right.

Dan Rubinetti [00:13:25]:

You try to find what I always call the a clay that you can mold and shape and help them through their journey. Right? And now I'm working with a younger person who is not their first role selling, but first time really selling events this way. Had some event sales experience, but not this volume and this big of a show, an event. And it's not just one big event we have in May, but we have like seven, six others that will happen throughout the year. Some are think tanks. They're smaller, some are regionalized. But finding them and giving them the space to do the job the way they would like to do it, but then trying to help coach them through with just those little nuggets of info and those little tactics that you've learned over the years to help them just get to that next level. And you look at the pipeline and you see what's at 20 and 40%? And we need those down at 80 and 90%. How do you make that happen? And I think any salesperson obviously deals with that, but there's little tactics that you can teach them that they might not be thinking through. And you don't want to assert yourself too much. You want them to learn and do it. But you also have a responsibility to help them and not just them. We have media salespeople that also sell the event and that is a little different because they're used to maybe talking to an agency a lot more and providing that agency more data around site visits and uniques and things like that. But they're not talking about events. So you're trying to help them communicate the benefits to sponsoring an event and what's important and the right questions to ask. And so you do your best, right? You do your best. You try to lead them through. But I also tell everyone, too, and I have to remind myself about this too, is you have to kind of let go of the outcome and just focus on the journey with it and how much fun you're having. You get to do this. It's not strenuous work physically. It's a lot of cooper.

Paige Buck [00:15:44]:

You're not digging ditches.

Dan Rubinetti [00:15:46]:

You're not doing anything like that. Paige right. We know that we get to operate from our laptops and phones, and we're going to be on site, and we're going to be good hosts when we're there, and we're going to have some fun across three or four days, and we're going to meet great people and have long lasting relationships. I have relationships from the event business. I have people still reaching back out to me through LinkedIn, people I worked with three jobs ago who asked me for a reference or need some advice on an event or now they're getting older and into a more veteran role in their company, and what can I help them with? And that's nice because obviously, maybe you left a good impression on some people, and you interact heck, we interact with so many people all the time on the phone, in person. And you always have to remember, don't burn the bridge. Don't burn the bridge. Sometimes you want to burn the bridge, burn it all down, hit the plunger and explode like the roadrunner. But you can't. And you just do your best. You be honest, and you do your best, and people remember it, and they come back, and it's great. It's like being the old teacher, and the old student comes back and says, hey, I need help with something. What do you suggest? And I still have friends from in the late 90s that we met, and there were just three of us working in a little cube in New York City. And I just talked to one of them the other day, and he should be on your show. He's the VP of the Bonnier event business that does all the I don't even know what he does. Tractors and motorcycle events, all outdoor stuff. And we're still very good friends, and we're connected because we've been through this for 20 something years.

Paige Buck [00:17:46]:

Amazing. And that's what I mean about the little niches that are in our industry, too. We're like, how does producing a sales kickoff for 100 people in a Fintech firm resemble outdoor motorcycle? What am I thinking of? A sturgis rally, right?

Dan Rubinetti [00:18:04]:

Yeah.

Paige Buck [00:18:05]:

But my business partner got into this, like the reason she discovered that she loved events was she did AIDS Ride 25, 30 years ago, and everywhere, every time you stopped on that route, there was an amazing experience and all of the logistics around it. She's like, who's doing that? I want to do that.

Dan Rubinetti [00:18:23]:

Yeah, it's funny. You're right. And there's an event for everybody. Every industry has got events, and I've been fortunate to it's interesting. I've always kind of been around the financial services technology events, mainly, if you looked at it from a data point. And I always said, I really want to be in the toy industry or the food industry events. That, to me, would be the best. Maybe the sporting good industry. Right. But you can't always get that. But I think more importantly, being with Informa, who has such a breadth of events, we're like probably the largest event producer in the world, this very massive publicly traded company out of the UK on the London Stock Exchange. And we do events in the cruise ship industry, the yachting industry, concrete, other things that I have no idea, and some Comic Con events, which I think would be kind of fun to be a part of.

Paige Buck [00:19:29]:

That can also be fun, for sure.

Dan Rubinetti [00:19:32]:

It's nice to be a part of this organization because it is an event centric organization.

Paige Buck [00:19:40]:

That's nice too, when it's not just one piece of a much broader portfolio, but it's like the cornerstone or capstone to whatever portfolio things you're selling. So you're gearing up now for Wealth Management Edge and you've got this Advisor focused or Wealth Management focused national event.

Dan Rubinetti [00:20:02]:

Yes.

Paige Buck [00:20:03]:

What is it like and what, if anything, is different right now about buyer behavior? This is the second time you're producing this conference.

Dan Rubinetti [00:20:15]:

Yeah. So previously I was with Crane and Investment News and oversaw that event business. And then our managing director, Mark Bruno, had left and went to an M and a firm for about a year and then was tapped by the Informa people to come here and kind of oversee the entire brand. And part of that, there was an event, it was an exchange traded fund, an ETF event that Informa had had for years. And they had bought it from a private ownership and then brought that team in and had successfully run an ETF event. In the world of investing, ETFs are quite popular. A lot of people invest in you might. I do. I know. And I knew that event and I had been to it at the Diplomat Hotel where we're having ours in May again. And I really liked it. And I was like, wow, if I could go work on the premier ETF event, that's really cool. And then having these discussions with Mark. We talked about not necessarily having a product event, but an Advisor event. WealthManagement.com has hundreds of thousands of financial advisors reading its content every day. And we're all about the Advisor. So let's not just have a product like inside ETF, but where else is the industry going? And we decided to incorporate something called Wealth Stack, which is the tech portion of the event, and something called RIA Edge. So it's really three pillar events under one roof called Wealth Management Edge. The edge being we're giving the edge to an Advisor to make them more successful. We've got a curated set of content for the ETF audience, for the technology audience, and for a very specific top 100 RIA firms, registered investment advisors in the country, and we want to bring advisors under one roof. And so we took that approach and we were very successful. In May, we had over 1600 people, which is more than we thought we were shooting for 1600.

Paige Buck [00:22:29]:

That's like post I have to hearken back to a decade ago, but less than a year ago, less than a year post omacron. But now we've all been burned three times over about whether we're actually going to get to go to the thing. Yes, and you got to get we.

Dan Rubinetti [00:22:45]:

Got to do it. We had it scheduled for earlier in the year. We made it a decision over the summer. Let's push it out to May. It used to be a February event and the industry thought so. What inside ETFs never had was competition. And now there was another organization that decided to do an ETF event. And we're more than an ETF event, so we have a great brand. We didn't want to lose, but now we're facing a competitor in this space and then another competitor because the people who were here doing this event launched something else in the fall. So hey, competition is great, we welcome it. We put our team up against anybody's team because we think we can bring together the best content. And that's why our content team, led by Michelle Davidson, does a phenomenal job of putting together an agenda. And she has a team of people that work with her and the editors@wealthmanagement.com with Mark's expertise, we've got the right people in place to make this thing something special, hopefully for a very long time. And we are off to a great start here in February. We've already passed the advisor count this time last year, so we'll probably have close to 8900 and we hope 1000 advisors. And we think that's what the providers want because at the end of the day they're trying to get to the advisor. So back to the buyer and the seller. And if we can put enough buyers in the room, then the sellers will come. And so we've got some really nice sponsorship right now. It's growing. We're pacing pretty good, but it's not easy, right? Because everybody wants more. More revenue, more.

Paige Buck [00:24:32]:

Of everything. But also my budget has flatlined. I want you to do more with less.

Dan Rubinetti [00:24:36]:

Really has we have to get very creative with the things we sell. Hence Dan flying down to the Diplomat Sunday to find other opportunities. And it's really about the visuals down there. That's why I'm going. I mean, just taking advantage of the things that are visually. We take over the whole hotel so we can sell the column wraps, the elevators, the floor, stickers the signage over the bar, the marquee, the breezeway, the screens, the hallways. We have to come up with more ways and more inventory to give these companies who really are looking for that visual branding. And then of course, we'll have an amazing exhibit hall. The nice thing about what we're doing in May is no matter which event the advisor registers for and comes to, it's one big exhibit hall. So every advisor can go there and eat and drink and meet everybody. And so if you're a sponsor or an exhibitor, hey, you're getting really three events for the price of one, which we think there's value there. We're happy with the way it's going, and maybe we'll do a follow up afterwards in this.

Paige Buck [00:25:39]:

Yeah, we can do a post mortem podcast review, too. I was just thinking when I had Meg Faze on last week, she was lamenting, as we all have for years, even before COVID the shorter and shorter and shorter timelines for buyers where they're like, they'll decide to come to something and finally register for your whatever date May 15 event on the last day of April. Like, oh, May is the next month. I suppose I should make a decision. And that, in turn, throws you off because you're trying to guarantee people now your businesses are also slowing down there.

Dan Rubinetti [00:26:23]:

Yeah, you couldn't be more right.

Paige Buck [00:26:27]:

Am I creating heartburn for you right now?

Dan Rubinetti [00:26:29]:

No, I've had it for months. It's fine. It's okay. You know the world we live in, and we want everybody to sign up early. However, we do have a historical record of who came and the people who've already signed on. And we put something in play here. And I give kudos to the team because I didn't come up with this idea, but we have a VIP team that is strictly focused on recruiting a certain curated list of RIAs to come from the top RIA firms. And we've been fortunate that and that's not an easy job. We've got two people that work on that one full time, all he does, and it's showing the progress because he's able to get to some people, and he's actually going out and finding other companies to partner with because there's associations all over there's, other brands. Worth Magazine is going to be involved with us this year, which is great. Women and ETFs is great. The alternative investment space. There's an association. We're going to do work there. You have to continuously look for those partners to get the word out for you. And those media partnerships can prove very well. We'll have the New York Stock Exchange there, which is great. Bloomberg will be speaking. That'll be great. So those names with our name and those relationships, again, all about connecting the right people, but all in the face of a shrinking marketing budget from these sponsors who they might spend a lot of money at one event, and it didn't go so well. And even though we might not have produced that event, they're sour on events they're like.

Paige Buck [00:28:10]:

That makes them very gun shy.

Dan Rubinetti [00:28:12]:

Sure, maybe nobody's going to come. So makes our days interesting. And I have a high day, a low day, a medium day, and I try to stay normal throughout, but you know how it is. You can get burned sometimes burnt out, not burned, but you can get tired. And the other day, I had to go sit down for 2 hours and.

Paige Buck [00:28:35]:

I was going to say take a breath. Besides living at the beautiful shore, how do you take care of yourself? Like a really stressful industry.

Dan Rubinetti [00:28:44]:

Yes. My wife and I walk all the time. We have a four year old French bulldog who wants to go on the beach and you're allowed between certain months of the year, so I walk him at least twice a day. I take calls from outside. There's a lake by our house at the shore. I can walk around. We're fortunate. We live near a very beautiful manmade lake and the beach. Get out there and just get that walk in. Make sure you get that airtime right into the lungs.

Paige Buck [00:29:16]:

Yes, you need it.

Dan Rubinetti [00:29:17]:

Don't stay at the computer all day. Get out, come back. It's going to be there. And everybody's, I think, doing this right. And then of course, there's the peloton in the basement that you can't ignore it.

Paige Buck [00:29:29]:

You say that. That can cut both ways too. I have a rowing machine, 6ft from me on the wall. I need to remind myself to take it down and row.

Dan Rubinetti [00:29:40]:

You have to. I think you're better off for it. Even if you put 20 minutes on the bike or the rowing machine. I try to make a point every day to just at least for 30 minutes, get that walk in outside of the dog walking and then spend at least 20 minutes every other day on the bike. You got to just break away, man. You cannot do this constantly for 8 hours a day in the same place that you eat dinner and sleep.

Paige Buck [00:30:07]:

Absolutely.

Dan Rubinetti [00:30:09]:

You got to manage that.

Paige Buck [00:30:11]:

So final question then. How do you in turn if you're able to model that, but how do you care? Make sure your team is taking care of themselves too.

Dan Rubinetti [00:30:21]:

Yeah. I think you have to share these things. You have to talk to one another. You have to keep some levity in the conversations. Just out of nowhere, pop something funny into the teens chat. Like a recipe. I made this last night. You guys think you want this? I'll send it to you, right? Anything like that. Funny quotes from movies. It's supposed to be fun at the end of the day, right? We're supposed to be enjoying what we do. So we're myopic. But we can't be. We have to be open to the fun part of what this is. Because when we get on site, it is fun. It's four days in Hollywood, Florida for this big event and everybody's there in the industry. We're on the beach. It's going to be great regardless. So don't focus on the outcome. Enjoy the journey.

Paige Buck [00:31:14]:

Yeah. What beautiful advice. Beautiful advice. Thank you, Dan.

Dan Rubinetti [00:31:19]:

You're welcome.

Paige Buck [00:31:19]:

Besides, is LinkedIn the best place for folks to find you? All the links, for sure.

Dan Rubinetti [00:31:25]:

I'm here. And please, if you ever want to just talk about it. Events. I think people do because I get pinged a lot.

Paige Buck [00:31:32]:

Yes.

Dan Rubinetti [00:31:33]:

And I saw yours and I was like, well, let me look at this because this is interesting.

Paige Buck [00:31:36]:

I'd like, who is this person, anyway?

Dan Rubinetti [00:31:38]:

Yeah, no, it's cool. Why is she stalking me now? You didn't stalk me. I'm just teasing. It was just like I liked what you guys were doing. I saw that you're an event business and involved in events, but also giving great content from our peers. And I think it's really cool that you're doing it. So thanks for giving me the opportunity and inviting me to join you. I did enjoy our chat.

Paige Buck [00:31:59]:

Well, that's the goal, anyway. Let's see if I can accomplish that. Just to close out, I've been talking with Dan Rubinetti, director of Biz Dev and head of Wealth Management event sales at Informa. Thank you so much for being here, Dan.

Dan Rubinetti [00:32:12]:

Thanks, Paige.

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The KE team excels at incorporating opportunities to delight at every stage of the event planning process. With a clear roadmap to event success, we champion our knowledge, resources, and connections to ensure your event goes off without a hitch. Whether you’re planning a live, in-person event, something in the virtual realm, or a hybrid with virtual components, our event experts are here to guide you. Schedule a 30-minute consultation with us today.

PAIGE BUCK

Paige Buck is the co-owner of Kennedy Events, a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allows our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers, and multi-day conferences while keeping our eye on retention and engagement goals.

About Kennedy Events

Kennedy Events began with one goal in mind—to produce high-level corporate events with just as much strategy as style. Maggie founded the company in 2000, found her match in Paige, and in 2011 the two became official partners. Since then, these two resourceful and brilliant creatives have pooled their strengths to build one one of the most the most sought after corporate event companies in San Francisco, New York, and Los Angeles.