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 The latest from Kennedy Events’ expert production team 

Cultivating Your Marketing Approach for Customer Trust With Julie Liu of AvePoint

On the latest episode of “Solution Seekers,” Paige Buck sits down with Julie Liu, Senior Vice President of Global Marketing at AvePoint, to discuss honing your marketing strategy to build relationships with customers. Julie shares how she’s shifted her marketing strategy during the pandemic, her tips for creating targeted ad content, and how to garner trust with your clients and team.

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Fostering Relationships and a Passion for Food

In this episode of the “Solution Seekers,” Paige Buck joins Avital Ungar, Owner and Founder of Avital: Food + Drink Experiences, to talk about cultivating relationships in the food tour industry. Avital reveals her mission, how she transformed her business amid industry changes, and how her company encourages a deeper human connection.

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Leadership Insights with Kennedy Events Co-owner and Chief Strategy Officer Paige Buck

In this episode of the “Solution Seekers,” John Corcoran sits down with Paige Buck, Partner and Chief Strategy Officer at Kennedy Events, to talk about planning Scout’s user conference on a cruise ship terminal. Paige reveals Scout’s event concept, how Kennedy Events overcame the challenges of the chosen venue space, and how Scout’s acquisition impacted their conference.

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Keep the Spark Alive: Scout Leans Into Fun

With such a unique waterfront space and a lively crowd, there are so many details to share about the SPARK Conference at Pier 27 in San Francisco, Calif. As large corporate event planners, a client who wants to blend creativity with real business is a dream come true. We’ve previously shared a few of the elements that made this event such a success. Now we’re going to dive a little deeper into what made the SPARK Conference such a smashing success with the 700+ attendees who joined us for two days on the Bay.

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Creating a Path to Customer Success with Adobe

As event planners, our client’s success is our success. Partnering with Adobe for a multi-show and multi-format program spread globally across several time zones gave this small team the opportunity to provide significant impact, supporting our client each step of the way. In this case study, we’re sharing the challenges of reaching a global audience and how we overcame them to reach Adobe’s vision of success.

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The Magic Behind Entertaining Guests at Virtual Events

Have you been wondering how to keep audiences engaged through a screen? KE Creative Director and Senior Producer Marianne Jackson recently sat down with mentalist and illusionist Wayne Hoffman to chat about the adaptation of his live show format to entertaining virtual event attendees. Wayne has more than a few tricks up his sleeve. Watch this video to see the magic unfold.

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Event Spotlight: How a Bit of Creative Kindling Ignited a SPARK

Looking to ignite a creative spark for your next corporate event? The KE team has the kindling and the match to ignite flair and finesse into your conference. When we were approached to inject some creativity into a software procurement conference, we knew the keys to success would be having a clear vision and providing compelling content. The beautifully branded, two-day SPARK Conference was so successful attendees didn’t want it to end.

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The Most Invisible Yet Crucial Position On Your Virtual Events Team

As the world transitioned from live, in-person to virtual events almost overnight, an indispensable figure emerged on the KE events team. KE Partner Paige Buck recently sat down with our production partner and Technical Director Steve Ratcliff to discuss the technical elements of virtual event planning and production expectations after the pandemic period. Though restrictions are lifting, we foresee his role becoming no less valuable in the future of event planning.

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Summertime Solutions: Introducing the Virtual Picnic Party

In this video, Kennedy Events Senior Producer and Creative Director Marianne Jackson and Foxtail Catering’s Business Development Manager Patrick Hamilton chat about our Virtual Picnic Party Packages. Learn how we can help you build an immersive party experience while keeping your team members safe and socializing across multiple time zones.

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Looking Into 2021 and Beyond With the Ritz-Carlton

In this video, Kennedy Events’ Senior Producer and Creative Director Marianne Jackson chats with Joel Costa, Director of Sales and Marketing at The Ritz-Carlton, San Francisco, to talk about his experience working at the iconic Half Moon Bay property during the lock-down and get some insight into their re-opening plans.

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Tips to Make Your Remote Presenters and Videos Look Professional and Polished Without Ever Leaving Home

In this video, Kennedy Events’ Partner Paige Buck chats with K’Dee Miller of Patina Productions to discuss one of the biggest challenges of virtual events: making sure all of your speakers are not only prepared but that they have the equipment they need to give a successful presentation.

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Event Spotlight: Bridge Housing’s Stein & Colwell Scholarships Virtual Celebration

Kennedy Event’s roots are in producing events for the nonprofit sector and we love it when we have a client with a cause that we can wholeheartedly get behind. So, when BRIDGE Housing, who we had previously worked with on their 700-person gala, contacted us in July to help them with a virtual event we jumped at the opportunity to partner with them for their annual Stein & Colwell Scholarships Fundraiser.

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Keeping Your People Happy During a Pandemic: The Crucial Role of the Chief Happiness Officer in 2020

If you’re feeling like keeping your team connected and engaged has never been more important—or more challenging, you’re definitely not alone. Our remote team is based in locations from coast-to-coast so we were luckier than most when working from home became the norm for 2020. That doesn’t mean this past year has been easy.

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Want to Avoid A Virtual Event Snooze-fest? Let’s Get Creative!

In this video, Kennedy Events Partner Paige Buck and Senior Producer and Creative Director Marianne Jackson had a lot of fun talking about the why and how of what works for meaningful social engagement during virtual events. Yes, it’s possible to thrive even when it’s not live!

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