Creating a Path to Customer Success with Adobe
New to the Adobe team but not to Kennedy Events, this former client reached out to us in 2020 for an assist with the immense undertaking of launching a brand new product and program called Adobe Experience Makers: The Skill Exchange. The customer learning program would include multiple shows, beginning in the virtual realm with the goal of future live events. The complexity of coordinating across two dozen time zones was an exciting, yet slightly intimidating challenge for our California-based tech team. The first two events were based in North America, followed by two Australian-based shows with speakers and stage managers spread across India, Australia, Singapore, New Zealand, and Washington, D.C.
Fun Fact: Did you know India and Australia have time zones with only 30-minute increments between zones?!
Keep it Compelling
Our support for the first of many virtual programs spanned platform management, AV and tech support, speaker management, scripting, and building the run of show for two tracks. Along with all the behind-the-scenes bells and whistles, one crucial issue remained: how do we create a compelling format for attendees? The answer, of course, was engagement.
Utilizing Pigeonhole Live, an integrated communication platform providing functions like polling and chats, attendees had the opportunity to participate in polls and were also prompted to ask questions from pre-recorded content that pushed their inquiries to a live feed within the platform.
In subsequent programs, new platform additions like Bizzabo enabled us to provide separate tracks, like “Learn” and “Grow,” to divide customers by their knowledge base and allow them to learn at their own pace. A live master of ceremony was introduced to add a personal element of engagement and provide smooth transitions between segments. Talent managers took on scriptwriting to create a seamless speaker showcase. Creative sound cues added a comical punch to the program; for example, a mention of Beyonce was accompanied by a Queen B sound cue while a short sequence played by a drummer helped to punctuate a joke. Each new show our team produced for Adobe offered an opportunity to improve and advance prior versions; a steady progression towards perfection!
Pick the Right Partners
The level of logistics was incredible and has only increased with each additional training event. Speakers and MCs spanning the globe created sourcing and shipping issues. With successive shows merely weeks apart, ambitious agendas, and heavy technical lifts each step of the way, having the right team in place to execute the vision was invaluable.
KE Technical Director Steve Ratcliff, otherwise known as our Master Conductor, was present on every call to ensure management of the entire production process was primed and polished. Executing events with attendees spread across the globe required his genius and attention to detail. Lavalier mics, ethernet cables, and USB adaptors were shipped around the world (true?) as “go-live” kits for speakers to help ensure they had the right equipment. Once speakers received these kits, each person had one-on-one tech checks with their respective talent manager to review their audio, lighting, and internet speeds in order to ensure the delivery was technically perfect. Steve’s team of AV pros worked from a remote studio for rehearsals and show days; managing the cues for recorded video, graphics, live feed, and audio.
Cater to the Client’s Vision of Success
As the scope of work with Adobe continues to morph and grow, Kennedy Events has found new ways to contribute value and provide solutions to solve challenges. We’re no cookie-cutter company and our client’s success is at the heart of all of our operations. By stepping in to offer support anywhere and everywhere, our team provided a seamless and stress-free experience; creating an unbreakable bond with the client.
Our team is small but mighty and we strive to consistently earn the trust of our clients while providing an event with significant impact. We began this project with a planning team of just three. With the growth of each additional event in the series, our team has doubled in size to six members. With each challenge, we endeavor to embody a solution-seeker mentality in order to evade obstacles and achieve Adobe’s vision of success!
Looking for Virtual Event Success That Crosses Time Zones?
One plus that came from the pandemic is the ability to reach a larger audience through the medium of virtual events. Kennedy Events has the technical know-how and experience to guide you through the challenges of reaching a global audience. Schedule some time with us today and learn how our expertise in both the virtual realm and with live, in-person events can expand your reach while helping you ensure the health and safety of your attendees.
MARIANNE JACKSON
Marianne Jackson is a senior producer and the creative director at Kennedy Events. She specializes in making our client’s biggest design and decor dreams tangible while also ensuring that the event day menu is worthy of a Zagat mention. (Seriously, her taste and culinary connections are that good). Her fervor for adventure, cuisine, and aesthetics is visibly apparent in every event—whether in-person or virtual—she produces.
About Kennedy Events
Kennedy Events began with one goal in mind—to produce high-level corporate events with just as much strategy as style. Maggie founded the company in 2000, found her match in Paige, and in 2011 the two became official partners. Since then, these two resourceful and brilliant creatives have pooled their strengths to build one one of the most the most sought after corporate event companies in San Francisco, New York, and Los Angeles.
Services
Make sure that your event is as valuable to your company as it is meaningful to your attendee.
Projects
We’ve (nearly) done it all when it comes to large scale events.
Popular Posts
Topics
