The latest from Kennedy Events’ expert production team
The ROI of Internal Events: Attracting, Recruiting, and Retaining Talent
Elevate your talent strategy with internal events! Discover how strategic internal events can help your organization attract, recruit, and retain top talent. Our latest blog post dives into the ROI of these initiatives and why investing in your team’s engagement is a long-term game changer. Don’t let turnover costs drain your resources—learn how to create a thriving workplace culture today!
Corporate Event Budgeting: From Venue Selection to Final Costs
Creating a realistic corporate event budget requires thorough research, detailed planning, and flexibility. By starting with venue selection and considering all potential costs, you can develop a comprehensive budget that ensures a successful event. Whether you choose to handle the process yourself or hire an event planner, remember that early and detailed planning is the key to staying within budget.
SKO ROI: A Human-Centric Approach to Measuring Success
When hosting a Sales Kick-Off (SKO), it's tempting to focus solely on attendance numbers and immediate engagement metrics. However, to truly gauge success, we must consider the broader impact on our team and organization. By measuring post-event increases in Annual Contract Value (ACV) and total sales, as well as intangible benefits like shorter sales cycles, reduced employee turnover, and improved team morale, we can appreciate the full value of our efforts. An SKO should be seen not just as an event, but as a catalyst for meaningful change, aligning and inspiring our teams to achieve collective success.
Redefining the Sales Kick-Off: How to Transform Your SKO into a Revenue-Driving Powerhouse
Transforming your Sales Kick-Off from a traditional, sales-focused event into a comprehensive, revenue-driving powerhouse requires a shift in strategy and mindset. By aligning your SKO with the broader Revenue Operations (RevOps) framework and emphasizing continuous improvement, you can create an event that not only energizes your team but also drives tangible business results. Embrace this new approach to foster cross-functional collaboration, set clear and measurable objectives, and address real-world challenges faced by your sales teams. By integrating frequent, smaller gatherings throughout the year, you maintain momentum, swiftly adapt to market changes, and sustain team cohesion, turning your SKO into a pivotal, game-changing event that propels your organization toward extraordinary revenue achievements.
Keep the Spark Alive: Scout Leans Into Fun
With such a unique waterfront space and a lively crowd, there are so many details to share about the SPARK Conference at Pier 27 in San Francisco, Calif. As large corporate event planners, a client who wants to blend creativity with real business is a dream come true. We’ve previously shared a few of the elements that made this event such a success. Now we’re going to dive a little deeper into what made the SPARK Conference such a smashing success with the 700+ attendees who joined us for two days on the Bay.
Creating a Path to Customer Success with Adobe
As event planners, our client’s success is our success. Partnering with Adobe for a multi-show and multi-format program spread globally across several time zones gave this small team the opportunity to provide significant impact, supporting our client each step of the way. In this case study, we’re sharing the challenges of reaching a global audience and how we overcame them to reach Adobe’s vision of success.
Event Spotlight: How a Bit of Creative Kindling Ignited a SPARK
Looking to ignite a creative spark for your next corporate event? The KE team has the kindling and the match to ignite flair and finesse into your conference. When we were approached to inject some creativity into a software procurement conference, we knew the keys to success would be having a clear vision and providing compelling content. The beautifully branded, two-day SPARK Conference was so successful attendees didn’t want it to end.