Are you having trouble justifying your event budget to your leadership because your Return on Investment (ROI) is hard to track? The success of a virtual event can be measured in many different ways depending on the purpose and nature of the event.

As event planners, our client’s success is our success. Partnering with Adobe for a multi-show and multi-format program spread globally across several time zones gave this small team the opportunity to provide significant impact, supporting our client each step of the way. In this case study, we’re sharing the challenges of reaching a global audience and how we overcame them to reach Adobe’s vision of success.

When Eric Dong joined the Kennedy Events team as an event planner, we knew he would be a natural fit for our team. Eric is a ray of sunshine brightening our clients’ event horizon and we are legitimately jumping for joy to introduce you to him.

Kennedy Events Creative Director and Senior Producer Marianne Jackson recently sat down with three of our favorite venue managers to dig into these dynamic partnerships and discuss the top venue trends they foresee for 2021 and beyond.

Investing the time and money required to pull off a large-scale event can send stakeholders running for the hills, or smaller bottom lines. Don’t be discouraged. Securing stakeholder buy-in can be a cakewalk given the proper preparation, fully baked ideas, and the fundamental fixings for a perfect event plan mixing.

We all faced more than our fair share of twists and turns thanks to the pandemic. For the Bay Alarm Company, the challenge was how to pull off their annual awards celebration in the virtual realm. In order to ensure the same heart and soul was poured into the virtual event, Bay Alarm partnered with Kennedy Events.

Are you planning an event for the fall season? Look to book now. Live events were canceled left and right as COVID clutched the world. Now clients are eager to get back to live events as venues are being inundated with requests and those calendars are filling up quickly. With new health and safety regulations to consider, here are just a few tips that will guide you to successful venue selection while keeping those contracts in check.

As the light at the end of the tunnel—live, in-person events—resurfaces as a viable option, the question remains: How have the expectations of audiences and attendees shifted with the seasons spent in lockdown? Kennedy Events is sharing the trends that will influence event planning through the rest of 2021 and beyond.

Have you been wondering how to keep audiences engaged through a screen? KE Creative Director and Senior Producer Marianne Jackson recently sat down with mentalist and illusionist Wayne Hoffman to chat about the adaptation of his live show format to entertaining virtual event attendees. Wayne has more than a few tricks up his sleeve. Watch this video to see the magic unfold.

Looking to ignite a creative spark for your next corporate event? The KE team has the kindling and the match to ignite flair and finesse into your conference. When we were approached to inject some creativity into a software procurement conference, we knew the keys to success would be having a clear vision and providing compelling content. The beautifully branded, two-day SPARK Conference was so successful attendees didn’t want it to end.

As the world transitioned from live, in-person to virtual events almost overnight, an indispensable figure emerged on the KE events team. KE Partner Paige Buck recently sat down with our production partner and Technical Director Steve Ratcliff to discuss the technical elements of virtual event planning and production expectations after the pandemic period. Though restrictions are lifting, we foresee his role becoming no less valuable in the future of event planning.

Studies show that if you don’t keep your audience engaged, you’ll lose the average adult viewer in less than 10 minutes. Want to guarantee an experience that can make you proud and also do service to your brand? You’ll need to construct an agenda that works specifically for the virtual world.

Whether it’s a conference attended by thousands or a virtual picnic party for your team, every event involves a myriad of moving parts that don’t all come to a stop at the close of the festivities. Before you archive your event files, you need to make sure you’ve wrapped up everything properly. The Zoom room may be closed, but that doesn’t mean the to-do list is done.

In this video, Kennedy Events Senior Producer and Creative Director Marianne Jackson and Foxtail Catering’s Business Development Manager Patrick Hamilton chat about our Virtual Picnic Party Packages. Learn how we can help you build an immersive party experience while keeping your team members safe and socializing across multiple time zones.

In this video, Kennedy Events’ Senior Producer and Creative Director Marianne Jackson chats with Joel Costa, Director of Sales and Marketing at The Ritz-Carlton, San Francisco, to talk about his experience working at the iconic Half Moon Bay property during the lock-down and get some insight into their re-opening plans.

How do you stop attendees from zoning out during your virtual events? Kennedy Events shares a few tips and tools to make sure you are keeping your audience engaged and glued to your presenter.

Want to hear about the time we thought it was a challenge to take an established fundraiser out of a country club ballroom and move it onto a grass field normally reserved for puppy training classes? Naturally, we hit it out of the park; delighting both the client and their guests during a beautiful evening spent outdoors raising money to support Marin Humane. Of course, in 2020, an evening with 350 guests—even an outdoor gala—simply wasn’t an option.

In this video, Kennedy Events’ Partner Paige Buck chats with K’Dee Miller of Patina Productions to discuss one of the biggest challenges of virtual events: making sure all of your speakers are not only prepared but that they have the equipment they need to give a successful presentation.

With the average adult attention span a short 10 minutes long, building an engaging agenda for your virtual event is the key to keeping eyes on that screen. Here are a few of the top dos and don’ts of agenda building for online events.

In this video, Kennedy Events’ Partner Paige Buck chats with Senior Producer Shelly Kim to discuss the opportunities—and challenges—involved with shipped items. Watch and learn how to make your pre-event deliverable a hit with attendees.