The latest from Kennedy Events’ expert production team
The Art of Immersive Event Design: Inside Kennedy Events’ Creative Process
Great event design goes beyond aesthetics—it creates an experience that captivates, engages, and makes every guest feel valued. At Kennedy Events, we take a strategic and thoughtful approach to designing events that leave a lasting impact. From initial concept renderings to immersive, inclusive spaces, every detail is intentionally crafted to bring your vision to life. Want to see how we do it? Read on to explore our creative process.
Ten Tips to Improve Team Debrief
A well-structured team debrief is the key to continuous improvement in event planning. Whether you’re fine-tuning logistics, strengthening communication, or identifying what worked (and what didn’t), a great debrief helps your team learn and grow. In this post, we’re sharing ten expert-backed tips to make your debriefs more efficient, insightful, and actionable—so your next event is even better. Read on for strategies that will transform the way your team reflects and refines!
Creating the ‘I Was There’ Moment: Inside CodeSignal Beyond 2024
Brenna Lenoir and Katie Fairbank of CodeSignal join the Solution Seekers Podcast with Paige Buck to discuss the journey of producing CodeSignal Beyond 2024, the company's biggest event yet. Tasked with creating a monumental moment, Brenna and Katie focused on curating an experience that would be remembered—starting with a theater venue inspired by Steve Jobs’ iconic iPhone launch. This decision set the tone for the event, reinforcing the gravity of their product launch and helping CodeSignal achieve three key goals: filling the room, engaging the right people, and generating social media buzz.
THE EVOLUTION OF EXPERIENTIAL MARKETING
Arleen Van Londen, founder of Diamond Street Live, brings over two decades of experience in the world of experiential event production, specializing in brand activations and creating immersive, memorable experiences for B2C audiences. On "Solution Seekers" with Paige Buck, Arleen shares her journey from working in hospitality as a teenager in the Netherlands to curating live experiences for multimillion-dollar projects worldwide. Her passion for the emotional impact of live events was sparked during her first music festival, where she saw firsthand the power of music and atmosphere to transform audiences. Today, Arleen leads high-profile events with a focus on connecting brands to consumers in meaningful ways, often through unique, personalized experiences.
The ROI of Internal Events: Attracting, Recruiting, and Retaining Talent
Elevate your talent strategy with internal events! Discover how strategic internal events can help your organization attract, recruit, and retain top talent. Our latest blog post dives into the ROI of these initiatives and why investing in your team’s engagement is a long-term game changer. Don’t let turnover costs drain your resources—learn how to create a thriving workplace culture today!
Corporate Event Budgeting: From Venue Selection to Final Costs
Creating a realistic corporate event budget requires thorough research, detailed planning, and flexibility. By starting with venue selection and considering all potential costs, you can develop a comprehensive budget that ensures a successful event. Whether you choose to handle the process yourself or hire an event planner, remember that early and detailed planning is the key to staying within budget.
SKO ROI: A Human-Centric Approach to Measuring Success
When hosting a Sales Kick-Off (SKO), it's tempting to focus solely on attendance numbers and immediate engagement metrics. However, to truly gauge success, we must consider the broader impact on our team and organization. By measuring post-event increases in Annual Contract Value (ACV) and total sales, as well as intangible benefits like shorter sales cycles, reduced employee turnover, and improved team morale, we can appreciate the full value of our efforts. An SKO should be seen not just as an event, but as a catalyst for meaningful change, aligning and inspiring our teams to achieve collective success.
Redefining the Sales Kick-Off: How to Transform Your SKO into a Revenue-Driving Powerhouse
Transforming your Sales Kick-Off from a traditional, sales-focused event into a comprehensive, revenue-driving powerhouse requires a shift in strategy and mindset. By aligning your SKO with the broader Revenue Operations (RevOps) framework and emphasizing continuous improvement, you can create an event that not only energizes your team but also drives tangible business results. Embrace this new approach to foster cross-functional collaboration, set clear and measurable objectives, and address real-world challenges faced by your sales teams. By integrating frequent, smaller gatherings throughout the year, you maintain momentum, swiftly adapt to market changes, and sustain team cohesion, turning your SKO into a pivotal, game-changing event that propels your organization toward extraordinary revenue achievements.